Welcome to the Data Center Sales and Marketing Newsletter (DCSMI)
Data Center Sales & Marketing Institute (DCSMI)
Elevating the role of sales, marketing, and go-to-market (GTM) professionals in the growth of the data center industry
This week, you'll learn about the upcoming launch of the new Data Center Go-to-Market Podcast. Then, find out about the role that application delivery companies play in optimizing the performance and reliability of applications within data center environments. After that, you'll discover how colocation data centers can find the right niches, avoid commoditization, optimize services, and remain competitive.
Register for the Upcoming Webinar:
How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals)
For Sales, Marketing, Customer Success, Product, and Channel Partnership Professionals in the Data Center Industry
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Many companies in the data center industry have realized that the way that chief technology officers and chief information officers research and make purchase decisions has changed.?
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Despite these findings, most companies in and around the data center industry are unprepared to confront this massive change in purchasing behavior.?
And this change is approaching quickly; whether your company is prepared or not, you must adapt to it.
To help you and your team upskill and stay relevant to how chief technology officers and chief information officers want to buy data center-related technology, facilities, construction, real estate, and services, we are hosting a webinar called "How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals).”
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When you register, you’ll learn how to
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Upcoming Events
(ordered chronologically)
Data Center Go-to-Market Podcast (Trailer)
This Tuesday is the launch day for the Data Center Go-to-Market Podcast.
So watch for a special email from DCSMI on Tuesday announcing this new resource and how you can binge-watch the first ten episodes—the equivalent of a full-day conference—on the very first day of its launch.
You'll also be among the first to know about the 16 guests interviewed who will appear throughout the first season.
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What Is Data Center Application Delivery?
Application delivery companies play a pivotal role in optimizing the performance and reliability of applications within data center environments. These companies focus on various services and technologies designed to enhance how applications are delivered and accessed by users.?
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How Application Delivery Plays Out in Most Data Center Environments
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Featured Resource
This issue of the Data Center Sales and Marketing Newsletter (DCSMI) is sponsored in part by 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization.
The lines between colocation data centers (colo’s), cloud service providers (CSPs), managed service providers (MSPs), and managed hosting providers continue to blur.
As business models mature, it becomes increasingly challenging to stay focused, identify the right clients and partners, and maintain pricing power.?
Learn how to?
This webinar is especially crucial for sales, marketing, customer success, product, and channel partnership professionals in the data center industry.
?
Featured Resource
This issue of the Data Center Sales and Marketing Newsletter (DCSMI) is sponsored in part by 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization.
The lines between colocation data centers (colo’s), cloud service providers (CSPs), managed service providers (MSPs), and managed hosting providers continue to blur.
As business models mature, it becomes increasingly challenging to stay focused, identify the right clients and partners, and maintain pricing power.?
Learn how to?
This webinar is especially crucial for sales, marketing, customer success, product, and channel partnership professionals in the data center industry.
?
Colocation Strategies for Optimizing Services, Target Market Selection, and Remaining Competitive
Managed service providers and colocation providers once operated in unrelated markets, targeted different clients, and performed separate services. The lines continue to blur today as colocation, enterprise hosting, private cloud, and managed services serve the same/similar markets.
Many colocation providers struggle to stay on task, identify the right clients and partners, and maintain pricing power.
In the past, MSPs operated as outsourced virtual IT for small to medium-sized businesses (SMBs). Over the years, technology expanded the needs of SMBs, with more and more clients demanding services such as hosting, cloud, and colocation.
Today, some MSPs even purchase wholesale colocation and sell retail colocation in an attempt to keep up with these growing demands.?
Colocation providers’ typical SMB clients have faster sales cycles than mid-market and enterprise clients and require more profitable professional services.
?It can be beneficial for colocation providers to partner with MSPs. However, they should be selective and operate with caution, as many MSPs notoriously execute weak sales and marketing strategies, and the two are hunting the same SMBs—thus, making them competitors.
How You Can Consult With DCSMI
The Data Center Sales & Marketing Institute (DCSMI) offers initial and ongoing Go-to-Market Strategy (GTM) and Lead Generation Consulting for the Data Center Industry.
These programs are designed for data center providers -- as well as IT, facilities, real estate, construction, and sales and marketing companies that partner with data center providers.
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