Welcome to Creative Intelligence

Hello and welcome to the first edition of Creative Intelligence, Formative’s monthly LinkedIn round-up of key trends, insightful research and best practice from the world of B2B marketing and communications.?

It’s been a busy few months here at Formative HQ as we support clients new and old on a range of marketing content, campaigns and projects. As ever, the industry continues to evolve at lightning speed and GenAI continues to make its presence felt.

Here are last month's key takeaways to help you stay ahead of the curve.

Harnessing AI in communications

While you can’t scroll through the news without reading about the latest developments in AI technology, learning how to apply it in your day-to-day work can be challenging.

We’ve recently hosted training sessions with a range of clients to help them use the technology to provide a competitive advantage.

If you’re wondering where to start, our exclusive eBook explores how to harness the power of AI to supercharge your marketing efforts.

In the book you can learn how to use the technology ethically and effectively, and find actionable ways to implement it in your workflows.

To download your copy today, visit our website.

Made by design

In the fast-paced world of design, tech breakthroughs are sparking a creative revolution. With accessible 3D software and cutting-edge AI integration, designers have an unparalleled toolkit for producing stand-out visuals.?

Check out this blog by Senior Designer Ruth Evans and dive into some of the hottest design developments taking the spotlight this year.

What's up, WhatsApp?

WhatsApp recently hit 100 million users in the US, and with its popularity as a social platform on the rise, it’s time to start talking about WhatsApp Channels.?

So what are they and why should you include them in your marketing strategy?

Check out this concise guide to its benefits and limitations, and what content works best on the platform.?

Insta boosts, X insights and LinkedIn video carousels

Looking for the latest updates on social? Our fortnightly Friday Social helps you stay on top of some of the trends that matter right now. Last week we highlighted some handy hacks from Instagram’s chief, an overview of new analytics capabilities on X and LinkedIn’s new carousel functionality.

Check out our LinkedIn page every other Friday to stay ahead of the curve.

Vibe comms from the Harris-Walz campaign

The US election is looming large on the horizon, but what lessons can we learn from the candidates? While social media may not decide this election, the Harris-Walz campaign has harnessed it in a way not seen before.

In two recent blogs, our Content Manager Megan Jones has explored how vibes, coconuts and brats are playing their part in the team’s social strategy so far.

We’re big advocates of letting personality shine through, and this is a great example of humanising content in action. Back in 2008, Barack Obama became the first US presidential candidate to utilise social media networks, but this campaign is seeing some truly innovative ways of using various platforms.

From trend hopping to memeification to TikTok’s impact, you can discover how their savvy social strategy is playing out. Read Meg’s articles here and here.?

How workplace first aid can make the biggest difference

We are proud to support St John Ambulance as they hosted a LinkedIn Live event exploring how workplace first aid can make a life-saving impact.?

The session covered everything from life-saving interventions to mental health support.

Colleagues from the organisation were joined by workplace first aiders to discuss how organisations can provide their people with the right training and resources.

You can watch it back here.

We’ll be back next month to keep you up to date with the latest marketing trends. If you’d like to know more in the meantime, get in touch at [email protected].

Author: Gareth Francis