Welcome to the Create Video Newsletter

Welcome to the Create Video Newsletter from the LinkedIn Guide to Creating!

Every two weeks, we will dive into all things video creation and help you unlock its potential on LinkedIn.?

We’ll share video best practices, inspiring examples, product updates and behind-the-scenes insights to help start or elevate your video creation journey on LinkedIn.?

Starting with Best Practices..

Best Practices for Video

Video on LinkedIn is growing fast and it's a great way to share your expertise and stand out.?

Whether you have helped with this growth or want to this year, here are two tips to keep in mind.

First, remember to keep it short and grab attention quickly. The sweet spot to hold viewers attention is between 30 seconds and 2 minutes.?

We all get scroll happy from time to time so make sure to lead with a hook that will interest viewers and make them stay.?

Hooks can come in different formats, for example…

• Ask a question that sparks curiosity
• Share a story to connect on a personal level
• Start with a common problem that your viewers face
• Show an eye-catching visual

Depending on the topic of your video and your audience, you may want to play around with the flow of your video to see what formula performs the best.

Featured Video Posts?

Two recent videos we came across do a great job at highlighting different hooks…

Harry Lindfors shared his top 5 tips for growth on LinkedIn in 2025.?

What makes this video stand out?

• An eye catching illustration is featured that builds anticipation and keeps viewers hooked until the end
• The video is only 8 secs yet drives home the insight he is sharing
• Ends the video with a visual CTA driving to deeper sharing in the caption
• Creative caption with a unique hook and discoveries

Valerie Chapman highlights how AI is not only changing how we work but also changing education.?

What makes this video stand out?

• A bold statement to hook her viewers in within the first couple of seconds
• Green screen effect to link her insights directly with articles she is referring to
• Video length is right in the sweet spot to keep viewers’ attention at just over 60 secs
• Ends the video with a call to action asking viewers to share their opinion
• Compliments the video with a detailed caption filled with a summary, custom hook and CTA

Product Updates

To help improve the overall video experience for both creators and viewers, we have rolled out…?

Full-screen video

Vertical videos will now be available to view in full-screen on both mobile and desktop, making it easier for members to scroll through and discover more of your content.

Videos in search results

More videos will now appear in search results, helping your content reach the right audience based on relevant searches.

New Resources

Nano Learning Courses

If you are looking for more video tips immediately, check out our latest nano learning video courses with AJ Eckstein and Roshanda Pratt.?

From setting up your profile and camera to writing engaging copy and in-depth video creation strategies, these courses cover everything you need to know in short, digestible videos.?

• Nano Tips for Creating Short Form Video That Engages with AJ Eckstein
• Nano Tips for Video Creation on LinkedIn with Roshanda Pratt

A new nano learning video course will be available every month, with courses on crafting a winning video content strategy and developing a content calendar launching soon.

That’s it for this first edition of our Create Video newsletter. We will be back to share even more video insights in two weeks but in the meantime, let us know in the comments what you liked about this new newsletter, any videos you think we should check out and what other insights you are looking for.?