Welcome to The Copy Engine: Where Words Meet Strategy—and Every Email Delivers Results

Every inbox is a battlefield.

Millions of emails fight for attention every day—most of them get ignored, skimmed, or sent straight to the trash.

But every now and then… an email lands.

It makes someone feel something. It inspires action without screaming for it. It creates a moment they’ll remember long after they’ve hit “delete.”

But crafting emails like that? It isn’t luck. It’s engineering.

Over the years, I’ve written campaigns for some of the biggest Fortune 500 brands—companies like Toyota, American Express, Tide and Kaplan University.

I’ve seen firsthand what works, what doesn’t, and what makes an email not just read, but remembered.

And now, I’m bringing those lessons here—to The Copy Engine.

This isn’t just another newsletter.

It’s where:

?? Strategy: Every word serves a purpose.

?? Emotion: Stories that connect on a human level.

?? Clarity: A message so sharp, it can’t be ignored.

Every issue of The Copy Engine will give you:

? Stories that teach timeless lessons.

? Actionable insights drawn from high-stakes campaigns.

? Frameworks to craft emails that move the needle.

Whether you’re a CEO, a marketer, or someone who just loves the art of communication—you’re in the right place.

? Welcome to The Copy Engine.

Let’s build something unforgettable, one email at a time.

?? Hit “Subscribe” and join me on this journey. The engine’s running, and we’ve got stories to tell.