Inside Creative Clicks: Who's Hiring the Innovators of Tomorrow?
Creative Clicks
We are the leading full-service marketing platform. Launched in 2009, we count 6 offices, 150+ employees.
Welcome to CC Dialogues—your monthly roundup of notable updates in digital and performance marketing. Beyond spotlighting industry trends and insights, this edition provides updates from the Creative Clicks realm, including upcoming events, team highlights, and more.
Stay informed and ahead of the curve. Sit back, relax, and let's dive in! ??
Monday News ??
Let's kick off with a roundup of this month's noteworthy updates in our 'Monday News' segment. Discover the latest introductions and developments that have taken place recently!
Click the video below to discover!
ONLINE ADS
??LinkedIn continues to lean into AI, this time within its ad creation tools, with a new element called Accelerate, which will essentially automate the entire campaign creation process.
??With more conversation switching to messaging apps, Meta Publishes New Guide to Its Lead Gen Ad Options.
E-COMMERCE
?? New arrangement between Amazon and Meta, which will enable Facebook and IG users to purchase Amazon products in-stream.
??TikTok has published a new guide for eCommerce brands that are looking to get started in the app, with a full overview of the key steps to launching a TikTok ad campaign.
SOCIAL MEDIA
??While Instagram actually started rolling this out with selected users back in September, it’s now officially announced that all users will be able to share feed posts and Reels with a selected group of people that they’ve added to their “Close Friends” list.
??LinkedIn Shares New Updates With Collaborative Articles becoming on of the fastest-growing traffic driver.
MOBILE ADS
??Meta Announces Updates for Lead Gen Campaigns Ahead of Holiday Push.
??TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new measurement that will better link ad exposure to conversion activity.
Now that we're up to speed with the latest in 'Monday News,' let's dive into our blog!
Web3 Meets Performance Marketing: Harnessing Decentralized Technologies for Unprecedented Results
Imagine a digital world where users have control, and knowledge flows freely - welcome to Web3. This concept is transforming the internet from centralized platforms to a decentralized system using blockchain technology, peer-to-peer networks, and distributed ledgers. It's an era where businesses, developers, and users interact in new ways.
Now, consider performance marketing, a strategy focusing on measurable results like leads, sales, or conversions. It's essential for brands to grow their online presence. The combination of Web3 and performance marketing is a game-changer, offering unique opportunities for evolution and success.
Understanding Web3 ??
Web3 is described as a new phase of the internet, characterized by decentralization, security, transparency, and user empowerment. It's built on blockchain technology, peer-to-peer networks, and distributed ledgers. Web3 includes decentralized applications (dApps) and platforms, decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized social networks.
Performance Marketing in the Web3 Era ??
Performance marketing is now more outcome-focused than ever. Advertisers pay for results, not just exposure. In the Web3 era, this approach faces new challenges and opportunities. The decentralized landscape offers fresh audience segments and requires innovative solutions for targeting and privacy.
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Strategies for Integrating Web3 and Performance Marketing ??
To integrate Web3 and performance marketing, brands should:
Adapting the Marketer’s Role ??
Marketers must expand their skills to include blockchain, smart contracts, and decentralized applications. A decentralized mindset is crucial, focusing on open, collaborative approaches that align with Web3 values.
The Bottom Line - ??
As the digital world shifts towards Web3, brands need to stay ahead by evolving their performance marketing strategies. Creative Clicks, with its experience and expertise, is at the forefront of this revolution, offering innovative solutions and staying in tune with the latest trends.
Ready to revolutionize your performance marketing strategies? Connect with Us Today and Step into the World of Web3!
CCtalks: Driving Success with Mobile Ad Campaigns- Key Requirements and Best Practices
In this episode of #cctalks, 'Driving Success with Mobile Ad Campaigns- Key Requirements and Best Practices', we sat down with Donna McNelis, our VP of Mobile Marketing EMEA, boasting 18 years of digital prowess and a passion for mobile marketing.
Discover the secrets to attracting high-quality, value-added users and learn how our expertise and insights at Creative Clicks can revolutionize your mobile advertising strategies.
"So adding it partner like us, we're going to assist in any way we can. But it's a quick win for an advertiser because of the experience we bring to the table"- Donna McNelis
Now available on Spotify, Google, Apple Podcasts!
Join Us at Our Next Events! ??
Let's unveil the upcoming event on our list: Affiliate World Conferences in Bangkok! On December 7th and 8th meet us at Convention Center Bangkok at booth D15.
To schedule a meeting, reach out to us at [email protected]
Meet Our People and Culture Team!
Discover the passion and diversity that fuel our workspace in our newest ‘’Meet The Team’’ video. From celebrating cultural richness to championing personal and professional growth, join us in meeting the team that makes it all happen!
Check it out! ??
To finish off...
Discover the stories behind our projects and events by following us on Instagram! Stay connected with our vibrant community and join the conversation.
Till next time!??