WELCOME To The Build Your Audience Challenge!

If you want a step-by-step framework that you can follow to help you identify your target audience and build it up, this video is for you! When building online brands, engaging your audience ahead of your Kickstarter campaign launch is vital to have a massive Day 1 and successful overall campaign. This means you need to start building an email list and social media following, so you can get your product in front of more people.

This Build Your Audience Challenge will help you on your journey to building online brands. I'll walk you through a system, checklist, daily prompts, and training that will help you get customers on autopilot. I cover the foundations, starting from how to identify your target audience, which is fundamental for your Kickstarter campaign.

When it comes to building online brands and growing them, it’s all about consistency. I recommend you tuck this challenge into your daily routine so you can identify your target audience, and work towards building and engaging your audience every single day.

Be on your road to a successful Kickstarter campaign and follow this video series!

For this Build Your Audience Challenge video, I want to address one of the most common mistakes that eCommerce brand owners make when bringing products to market. You see, when selecting a product, people too often forget about their target audience or ideal customer.

In this challenge, I want you to figure out who your ideal customer or target audience is, and be clear on who you’re serving. Why is this important?

Well, when you focus only on the product, you might be inclined to choose something based on trends. Yes, doing so may help you sell this year BUT sales are likely to fizzle out when that product loses popularity.

When bringing products to market, it’s much better to figure out who your target audience or ideal customer is so that you can build a permanent following.

To do this, imagine who you’d like to serve if there were no obstacles. Let’s say money isn't an issue and there's no competition. Who would you want to work with?

This is a great exercise to be clear on who your target audience is, so you’re not just randomly bringing products to market.

By bringing products to market based on actual pain points rather than passing trends, your chances of success will go WAY UP.

So do this challenge, find your ideal customer, and create a brand that lasts!

Day 3 is all about getting your product messaging right, to make sure that you can really reach your target audience with it. After figuring out who your product is for, it’s now time to talk about communicating the product benefits to your audience and how to make sure it resonates with them.

Put another way — What transformation do you offer?

A major part of building your eCommerce brand is honing your product messaging. The thing is, you don’t sell product features, you sell product benefits and results. That’s because people only really care about what your product can do for them.

Once you can create a simple message that goes to the heart of what it is that your product offers, you’ll have a very successful marketing campaign that'll reach your target audience.

When you take this next step and solidify your product benefits, it'll become a lot easier for you to craft your product messaging. With killer messaging, you’ll be able to attract the customers who are right for you.

This module is going to be the gateway into building a funnel and starting to reach customers online. I’ll share some landing page ideas and show you how to start creating a marketing ecosystem. Ready?

The first step you’re going to want to take is to build one spot online where people can find more information about your product and sign up to join your email list.

In the past you may have thought that building an audience meant building a massive social media following. But the reality is that it's much more effective to establish direct, one-to-one attention.

This is where a landing page comes in. The landing page ideas I share here are all approaches that will help you reach customers. One of which is using influencer marketing. This allows you to get in front of a larger audience that someone else has already built.

But really, marketing is whenever and wherever you’re talking about your product. You can always reference your landing page when casually talking to friends and family about your brand.

At the end of the day, the landing page is an essential tool to help you reach customers by letting them know where to go for more information.

In this module, I want to show you how to find your target audience online. Once you’ve figured out who you want to target with your messaging, the next step is finding customers in the online spaces and places they hang out. So, where should you start?

Whenever you're marketing to people, you're going to be sending them to one specific spot — your landing page. No questions there. There are, however, so many ways you can reach out to your audience so you can get them to visit your landing page.

One strategy on how to find your target audience online is to look at the other brands they might be buying from to solve their pain points. For example, if someone suffers from poor sleep, they might use an Apple watch to track their sleep. Or they might be taking supplements.

You can also take a look at the influencers or authors they might follow. Which YouTube channels are they subscribing to? What are their top blogs, Instagram influencers, etc.?

By coming up with a list of where your ideal customers hang out, you can then start easily finding customers online. This is a great method for growing your audience and communicating with the people your product will serve.

In this video, we talk about building traffic onto the marketing ecosystem that we discussed on Day 4, and how we can make the most out of the website visitors we gain. We look at Monk Manual as a case study for businesses that already have their own websites set up, and we also talk about what businesses at the pre-eCommerce launch stage should do.

The "machine" required to run the marketing ecosystem of an existing eCommerce brand can differ slightly from the one for pre-eCommerce launch, even if they follow a similar formula. Today, I share the beginnings of Monk Manual as a Kickstarter campaign, their success, and how they try to leverage on their traffic of website visitors. This makes for a perfect example you can refer to if you're looking to capture the traffic that's landing on your existing page.

If you're currently at the beginning stages of your business, looking to launch your first product, and are just on the verge of building traffic, I also share with you a great solution that could help a lot in preparing you for your eCommerce launch.

Watch until the end of this video to learn all about how you can build and capture the traffic of website visitors landing on your page.

If you want to grow your brand quickly, do what other successful eCommerce brands do — intelligent marketing. And today, I specifically talk about how riding on the Flywheel effect can get you there.

The clients I work with who have the most success are able to do less and have more. This is what’s known as the Flywheel effect. You may have to put in some effort at the beginning but once you get going, the momentum will carry your eCommerce brand along. With systems in place, you’ll continue to see results with less and less effort.

You can think of this as a lazy approach to marketing. But what it really is, is INTELLIGENT marketing.

Using the concept of the Flywheel effect, one really intelligent way you can grow your brand with less effort is through leveraged traffic. And today, I share 3 approaches: giveaway contests, influencer marketing, and brand partnerships. All of these will allow you to expand your audience without having to do a ton of extra effort.

Take influencer marketing, for example. When you find an influencer who shares your audience, you can potentially gain visibility among a huge audience that your new eCommerce brand normally wouldn’t have access to.

With intelligent marketing, you'll find it much easier to grow your brand quickly.

In this panel interview, you’ll get personal entrepreneurial advice from owners of some amazing 7-figure online brands. If you want to reach the same success that these online entrepreneurs have, you’re not going to want to miss this conversation.

All these online entrepreneurs have different stories to tell and different perspectives on scaling a business. They ran into distinct challenges but they also share many of the same insights.

In today's episode, they answer questions like: How much should you listen to others when you start out? How do you gain credibility so that you can acquire larger investments to fuel your growth? What kind of people should you surround yourself with to become successful online entrepreneurs?

The entrepreneurial advice each person shares is a reflection of the journey they took to get to where they are today. They all have things they would've done differently, and they all have strategies that helped them build their successful brands.

Watch this video until the end and be ready to learn how to become as successful as these online entrepreneurs! You might be closer to being one than you think.

In this video, I want to pop in to give you your final assignment. I’ve been receiving quite a few emails asking how we can provide more support as you go into your product launch. So today, I’m going to summarize the challenge and help you make your final decision, which will help us to help YOU achieve a successful product launch — whether you're launching on Kickstarter, Shopify, or want to scale your current online business.

The journey towards building an audience and preparing for your product launch can be lonely and expensive. If you’re looking to achieve your desired results faster, to surround yourself with like-minded entrepreneurs, and to build confidence in what you’re doing, you need a solid support structure.

Avoid spending time trying to figure out what works and what doesn’t. Instead, start getting help from seasoned entrepreneurs who've been where you are, and are already where you want to be.

If you want to get to a successful product launch — whether it be through launching on Kickstarter, Shopify, or you simply want to scale what you have now — get the support you need by deciding which way you want to work together!

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Are you looking for help launching and scaling your e-commerce brand? Apply to work with us: khierstyn.com