Welcome to Broadgate

Following the investment of our luxurious new showroom in the famous Brighton Lanes and the opening of our first store in Gatwick airport's North Terminal, Watches of Switzerland is proud to announce the exciting news of our next development.

The newest edition to our store portfolio will be our stunning new 6,500 square foot showroom, which will open in Broadgate in the late Summer of 2020. The showroom will feature the world renowned Swiss watch brands one would expect to see when visiting Watches of Switzerland.  

Broadgate is home to a diverse and bustling community of 36,000 people working across an increasingly wide scope of sectors and industries. New businesses in the neighbourhood include retail powerhouse Amazon, online bank Starling and tech pioneers Mimecast. Built around London's busiest transport hub Liverpool Street Station, which sees 120 million people pass through each year, Broadgate is one of the most connected areas of London.

Today, Broadgate's retail area is 190,000 square feet, with development plans increasing it to 525,000 by 2020. It is expected that by that time, Broadgate will have 882,000 workers, within an 18 minute travel time, and for Restaurant company Eataly to open its largest food hall in the UK.

The retail space is expected to increase by an incredible 177% over the next four years.

"Thanks to economic and cultural sprawl, the City is no longer a money-driven monoculture on the rump of the wider metropolis. It used to be the East End of London, now the City is the centre."

-The Times

With a ￡1.5 billion investment and masterplan, the vision for Broadgate is simple: to create the premier retail destination for east London and the City, providing 7-day trading for our 120 million annual visitors. The ambition for 2030 is for Broadgate to be at the heart of the neighbourhood and a globally recognised destination.

Watches of Switzerland are extremely proud to be joining a host of other luxury retailers in Broadgate's plan to become the premier destination for the City.