Welcome to Brand Matters
Welcome to Kantar’s new LinkedIn newsletter for the US: Brand Matters, your monthly deep dive into the world of brand, storytelling, and strategic communication. Each month, we'll unpack the latest trends and share meaningful insights to grow your business, connect with audiences, and create impact. From emerging creative trends to compelling content strategies, we're here to keep you at the forefront of brand innovation.
Brand Matters...In Big Moments
Moments that Matter: Super Bowl LIX
How can brands score with meaningful, big-moment marketing? Ahead of 2025's biggest brand moment, join us for Kantar's annual can't-miss Super Bowl pre-show. On February 6th, our experts Marc Glovsky , Ryan McConnell , Jacquelyn Salnek , and Kerry Benson will explore how top brands are leveraging major events and cultural moments to resonate and build long-term relationships with consumers. ?
In this session, you’ll learn about evolving consumer and fan trends impacting this year’s game, effective cross-media strategies and, of course, winning ad creative. ?
领英推荐
Lessons from the Super Bowl’s biggest ad successes
Join us for a LinkedIn Live session on February 10th, immediately following The Big Game. Our experts Kerry Benson, Gina Henderson, and Lexi Cappalli will be breaking down everything we saw in Super Bowl LIX, discussing the biggest ads, trends, and strategies of the night.
We’re anticipating a lot of humor, celebrity appearances, and cultural nostalgia. Tune in to hear about ads that broke the mold, sparked conversations, and stood out from the crowd on advertising's biggest night.
What do the most creative and effective digital and TV ads do differently??
It take's a lot to stand out in today's market. The most creative and effective ads excel at gaining attention, creating deep engagement, delivering meaningful difference, and tailoring content to specific channel contexts. By strategically leveraging these elements, top-performing ads can drive brand predisposition both in the short and long term, transforming advertising from mere communication to a powerful brand-building tool that resonates with audiences across digital and traditional media platforms.
Learn more about the four key themes for truly effective advertising, and see examples of brands that are getting it right.
Deals in Karachi different areas Gulistan e Johar Scheme 33 All Societies Fedral B Area Gulshan e iqbal Nazimabad Abad Bahria Town And Suppliers Also Amreli Steel For All Pakistan
3 周Highly recommended
Social Media Manager
4 周Interested. As a Social Media Manager, I will help you promote your product or brand, increase followers and engagement, and generate sales. I manage posting across all social media platforms, including Facebook, TikTok, Instagram, LinkedIn, and more.
Estudiante del Servicio Nacional de Aprendizaje (SENA) en el programa Técnico en marketing digital para el sistema moda, Tengo 9 meses como practicante de marketing, ayudando a las empresas a ganar visibilidad
4 周digital advertising is passing a challenging moment because if the brand wants to get more attention from the customers, the ads must be more real and more connected with the customers, brands must show more interest in them through impactful stories, not unreal stories
Estudiante del Servicio Nacional de Aprendizaje (SENA) en el programa Técnico en marketing digital para el sistema moda, Tengo 9 meses como practicante de marketing, ayudando a las empresas a ganar visibilidad
4 周interesting