Welcome on board.

Hey there! I'm Hiba, a 24-year-old master's student (soon-to-be 25-year-old). Age really does fly by, doesn't it?

Currently, I'm finishing up my master's degree in digital marketing, doing my thesis on smart city marketing, and residing in Sao Paulo.

However, I have to admit, I don't know much about Web 3.0—or at least it feels that way sometimes. As a woman with a marketing background, I often experience imposter syndrome when navigating STEM spaces. Can you relate?

Anyway, I've been an intern at Trigan DAO's,a smart city solution since September and was previously a community manager for Style Protocol for three months.

I've been actively learning about Web 3 technologies and have attended countless conferences and taken several online courses.

Yet, I still feel like I know nothing. I constantly find myself googling words and terms every time I come across a new article. Ask ChatGPT frequently to explain things to me as if I were a five-year-old. I know, I know—you do it too, don't you?

That's why I've decided to create this newsletter—to push myself to learn more and to share my newfound knowledge with fellow marketers and communicators who are struggling to wrap their heads around all of this (just like me).

So buckle up—we're embarking on a cool new journey together!

Thank you for subscribing! (Did you know that expressing gratitude like this is a psychological trick that makes you feel compelled to subscribe? Pretty cool, huh?)

Stay tuned for the first article, dropping this Friday. It'll be just as fun as this introduction, which I hope you liked. Oh, and by the way, ChatGPT didn't write this. They don't have my rizz!