Welcome back to the Marketing Momentum Newsletter!

Winner of the Week: WeTransfer

WeTransfer just scored big with a feature that tackles one of its users' biggest headaches:

File expiration dates.

Known for its simplicity, WeTransfer has always had a frustrating quirk—links that vanish before you remember to download them. But now, in a move that’s both clever and much-needed, they’ve introduced a new “Save for Now” option on their mobile app, letting users extend file expiration dates up to 30 days. It’s a funny yet effective update, hitting just the right tone, and likely to be warmly received by WeTransfer’s creative user base.

The announcement wasn’t without its hiccups. WeTransfer initially claimed that “links will no longer expire,” only to later clarify that the extension depends on your plan. Despite the confusion, this smart marketing move has landed them a well-deserved win.

Loser of the Week: Blake Lively’s Tone-Deaf Promotion

Blake Lively’s promo tour for It Ends With Us—a film about domestic violence—has become a masterclass in bad marketing. Instead of focusing on the film’s serious themes, Lively used it to push her husband’s gin and her own haircare line, complete with cringe-worthy cocktail names like “Ryle You Wait,” after the film’s abusive character.

It’s baffling that a star with a big PR team could make such a tone-deaf move in 2024. Instead of sparking meaningful discussions, this misstep has left a bad taste, making Lively this week’s clear loser.

301 Content Feature: Turning Podcast Pennies into Dollars

Got a small podcast but big dreams? This week is all about turning your passion into profit—even if your audience isn’t huge yet. We’re sharing the secrets to monetizing your podcast in 2024, with tips and tricks that work no matter your listener count. Ready to make your mic work for you?

One to Watch: Boni Dewanti

Boni Dewanti is a young creator making waves with CreatorMate, a platform he's building from the ground up. What sets Boni apart is how he’s documenting the entire journey, sharing the ups and downs in real-time alongside his friends. This collaborative and transparent approach adds a refreshing layer to his work, making his a standout in the digital space. Expect to see much more from Boni in the future—I’m here for it!

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