Welcome back to the Marketing Momentum Newsletter!

Dive into this edition as we uncover a clever marketing stunt and a notable misstep in the fashion industry.

Winner of the Week: Joe & the Juice "Dropped" Campaign

Joe & the Juice's "Just Dropped" their new protein shakes. The campaign has a literal twist—featuring shakes dropped in different unexpected scenarios. This visual strategy not only collected millions of impressions but also sparked conversations about the mishaps, making the campaign both visually appealing and engaging. By transforming accidents into an aesthetic display, Joe & the Juice show their creativity and proves once more that you don't need millions to DROP a successful campaign.

Loser of the Week: Adidas and Bella Hadid's Campaign Scandal

Adidas' latest campaign featuring Bella Hadid aimed to revive the classic Adidas 72 SL but ended in controversy. Referencing the Munich Olympics, the campaign was seen as insensitive and led to a lawsuit from Hadid. This incident adds to a series of PR issues for Adidas, from Kanye West's Yeezy saga to the 44 numbers on the German national team, and now the backlash with Bella Hadid. This series of missteps highlights the brand's struggle to align promotional efforts with public expectations.

301 Podcast: Creative Journeys with Adi Singh

This week's 301 Podcast features Adi Singh, a YouTube travel vlogger and content creator. Adi shares his journey from engineering to making videos, focusing on the art of cinematic storytelling and staying authentic. His tips are great for anyone interested in videography, offering advice on how to blend creativity with practical skills.

One to Watch: Poolsuite

If you're a brand manager, Pool Suite is a must-study. Every detail is meticulously optimized, transporting you straight back to the 90s. From their website and newsletter to their product launches, everything exudes stunning retro charm. What fascninates me the most is that every single detail, from the website, to the newsletter to all visuals on Instagram are perfectly aligned. Check out their captivating branding at poolsuite.net.

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