Welcome to the August 2022 Edition of B2B Marketing Bytes

Unless you have been hiding in the wilderness, you will have already realised that video content is taking the marketing world by storm. You may not necessarily put together the idea of video marketing with a law firm but as YouTube is recognised as being the most popular website after Google it is a great way to ensure your law firm is recognised.?

So, to help you get it right, I have created my back to basics guide for law firm video marketing—the 101 guide on what you need to do to get video content right.

??? Learn about your audience - To really make sure your videos appeal to your audience you need to learn who they are, what they watch, and of course, what they need.

?? Optimise content - To ensure that your videos get through the noise of the other videos out there you need to think about the keywords that you share in your title and description.?

?? See how it is going - To make sure your Youtube efforts are working for you it is important to check on the reports and tracking metrics available on the platform.

To read more, head to the blog: Back to basics: Law firm video marketing 101

Marketing changes and grows over time to fit in with what the consumers, clients and general public need. There are always new things to try out and see if they work for you.??

One marketing approach that is often overlooked when marketing a professional service is partnership marketing. But how do you make it work for you???

?? Finding the right partnership - The best way to do this is to get on with searching for them, but it is always a good idea to think about what you are looking for before you get to work.???

?? Relationship nurturing - The first communication many will have with a potential partner is via email. So, you want to make sure that your email is short and to the point; you want to make sure that the value of the partnership to them is made clear; after all, this is what is going to draw them in.??

?? Creating opportunities - You can try out various opportunities between you; some of them may not work for you both, and some may give the perfect outcome.?

To dig deeper into partnership marketing and understand what it is read the full blog?It’s a team effort for professional services partnership marketing

LinkedIn can be extremely valuable when growing and marketing your law firm. It is the perfect professional tool (ideal for professional services), introducing new features that law firms can use to their advantage.??

One of these is the Newsletter feature. But how can you make sure it really lands with your audience? Here are my top tips to help you:

?? Create Intrigue - The best way to create a Newsletter is to contain around half of what you want the reader to know. The rest of the content should be pointed out in a call to action that they will need to follow in order to find out more.???

?? Tailor your content - You will need to make sure that you have a good understanding of what your audience wants and needs from you. Otherwise, you could completely miss the mark.?

?? Test, test, test - The only way to find out whether or not your efforts are a success is to make sure that you test your content and the reaction to it.

To read more, read the full blog How law firms can land their first LinkedIn Newsletter

LinkedIn is an incredibly powerful platform and provides professional service firms with the chance to share their knowledge and expertise, create a network, and improve their visibility.???

That is, so long as they approach it in the right way. Here are some of the best ideas for getting your lead generation on LinkedIn buzzing!??

??? LinkedIn lead forms -? LinkedIn allows you to find leads and use the native lead forms that can be filled out directly on the platform so it’s more realistic that they are going to fill it in.?

??? Sponsored content - Designed to entice people to click through to your website. Once there, you can then highlight what you want them to do; this could be a lead magnet or perhaps a sign up to a newsletter or email list that you create.

??? Host a virtual event - Live events could offer a great way to share solutions that you may have to common issues and answer any questions posed to you. The good news is that LinkedIn is designed to help you to host virtual events too.

Read more of my tips on the blog Professional Service Firms – let’s get your LinkedIn lead generation buzzing!

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Thanks for reading my latest newsletter. Tune in next month for the latest hints and tips!

Any questions or want to talk about how I can help with your marketing then pop me an email [email protected]