Welcome again to WYlights ??

Welcome again to WYlights ?? your insider access to our home of curiosity, a community dedicated to the most complete business communication ecosystem for customer experience, marketing, and digital services in Portugal.

We are creatives, analysts, designers, engineers, developers, researchers, strategists and marketers. We will be talking about Creativity, Design, Technology, Media and Data and how to develop and grow businesses through digital.

Here, you’ll find the latest news from our ecosystem, insights, thoughtful leadership, articles and tips from WYgroup’s leading experts to spark your curiosity, an inside look at our latest projects, invitations for WYtalks and other upcoming events, and more.

All in all, we are designers of experiences.

Latest News ????

?? WYgroup has been recognized for the 4th time as one of the Happiest Companies in Portugal in the Happiness Works Portugal / Exame Portugal study. This award reflects the efforts of WYgroup's employees, partners, and clients. Ana Maria Andrade, Head of People, Talent, and Culture at WYgroup, expressed pride in the recognition, highlighting the company's commitment to promoting a work environment where well-being, creativity, curiosity, collaboration, and innovation are encouraged. Ana Maria Andrade emphasized that happiness is a continuous journey of learning and thanked all employees for their contributions. The company hopes to continue sharing years of happiness and success.

?? Bloomcast's new website is now live! Featuring many updates, with a more modern and functional design aimed at simplifying access and navigation and highlighting the evolution of its areas of expertise. Go and take a look!

?? WYcreative José Cid. Check out the ?? TV Spot here!

?? Can a workspace be as inspiring as it is healthy? ???? In our last WYtalk, we welcomed Inês Sim?es , Director of Corporate Communication, Brand, and Organizational Culture at Grupo Ageas Portugal, Marta Silva Carvalho, Head of Marketing and Communications at JLL, and Nuno Matos Cabral, to our Beach House to discuss with Filipa Montalv?o, Partner & Co-founder of White Way ?, the importance of biophilic design in work environments. Couldn't make it? Find out everything that happened in this conversation in the LIDER article.

?? Floene and White Way ?, side by side in promoting Biomethane. In the initial steps of promoting Biomethane and in communicating and materializing its inaugural presence at the FNA, Floene received support from White Way. The Floene Stand garnered significant interest from the general public, as well as from various institutional figures, including the President of the Republic, the Prime Minister, the President of the Assembly of the Republic, along with other ministers, secretaries of state, deputies, and mayors.

??The 14th anniversary of BRIEFING is WYcreative . And it brings awards. WYcreative took on the challenge of creating an AI-inspired advertisement to mark Briefing's 14th anniversary and the result has been awards: Best Content Marketing Campaign of the Year at the SAPO Awards and Bronze in Digital – Self-Promotion at the 2024 CCP Awards.

?? 3 was the number of awards WYcreative won at the 26th edition of the CCP Awards. When you win once, you win twice and thrice. This was the tally of awards for WYcreative at the 26th Gala of the Clube de Criatividade de Portugal, with a Gold ?? for the case developed for Amnistia Internacional in Social Causes and Public Welfare, and two Bronze ???? awards in the categories of Self-Promotion and Digital Products and Services. Congratulations to everyone! ??

?? The Oney Bank's 30th-anniversary campaign in Portugal, developed by White Way ? , invites the public to "choose their wave" and features two-time European surfing champion Yolanda Hopkins as its ambassador. Filipa Montalv?o , Partner at White Way ? , highlights the promotion of sports during the Olympic year and the celebration of the positive energy and freedom that sports bring to people's lives, reflecting the commitment to innovation and excellence.

Thought Leadership??

?? Rita Bandeira, UX Researcher at Bliss Applications, explains all about enhancing User Experience (UX) and what can we learn from Psychology. Check it all here in this amazing article ??

?? ”Will AI Strip Our Communication of Its Genuine Soul?". This opinion article, written by sergio lobo, Executive Creative Director at WYcreative talks about the challenge of nurturing truth in communication while exploring the potential of AI. Explore the full article here ????

?? Marta Vasconcelos writes about artificial intelligence and the truth – about brands, consumers and the agency-client relationship, in this article called "In Pursuit of Truth", for Líder - Ideias que fazem futuro. Read it all here.

?? Glauco Madeira, Chief Transformation Officer at Lisbon Digital School, writes about "The Innovation Paradox" and the contradiction between desiring innovation and not providing the conditions for its development, for ECO. Curious? Read the full article here ????

?? According to Jo?o Santos, COO at WYgroup, "As technology advances and mobile phones become increasingly integrated into daily life, traditional paper promotional flyers are giving way to more interactive and customizable digital alternatives. This shift signifies a necessary evolution in how retailers engage with consumers, adapting to modern preferences and behaviors". Keep reading the full article here for further insights, or on Hipersuper.

Upcoming Events ??

?? Join WYperformance's WYnovation Summit - Artificial Intelligence and Its Role in the Evolution of Digital Marketing ???? The fifth session of the WYnnovate Summit is happening this month, focusing on: "Salesforce: Artificial Intelligence and Its Role in the Evolution of Digital Marketing." ?? Casa da Praia in Oeiras on July 12th at 9:30 AM! Seats are limited.

?? Secure your spot here!

ALSO you wouldn't like to miss this!

?? Would you like to participate in our Neuromarketing tests? ??

???? If you are over 21 and either self-employed, employed as a worker at an IPSS in Portugal or a company representative/accountant, this is your opportunity! ?? Register here.

And that’s all for this second edition of our WYlights ?? LinkedIn newsletter!

We hope you’ll join us again next month as we continue to bring the latest insights directly to you.?And please, feel free to reach out if you’d like to share any thoughts or recommendations on topics you’d like to see in our next issue!

Meanwhile, keep up to date with our news and follow us on LinkedIn | YouTube | Facebook, or through our website.

???? PS. Want to receive our news in Portuguese? Subscribe to our Portuguese WYlights ?? at our website.