Welcome again to WYlights ??
Welcome again to WYlights ?? your insider access to our home of curiosity, a community dedicated to the most complete business communication ecosystem for customer experience, marketing, and digital services in Portugal.
We are creatives, analysts, designers, engineers, developers, researchers, strategists and marketers. We will be talking about Creativity, Design, Technology, Media and Data and how to develop and grow businesses through digital.
Here, you’ll find the latest news from our ecosystem, insights, thoughtful leadership, articles and tips from WYgroup’s leading experts to spark your curiosity, an inside look at our latest projects, invitations for WYtalks and other upcoming events, and more.
All in all, we are designers of experiences.
Latest News ????
?? This month was marked by the recognition of the talent within WYgroup agencies:
?? White Way ? had a night of glory, winning the?APCE 2024 Award?– Portuguese Association for Corporate Communication, with three brilliantly executed projects:
???Integrated Report 2024?by?REN
???Cultura Book?by?Leroy Merlin
???Dá a M?o à Floresta?by?The Navigator Company
Congratulations to the incredible team at?White Way, who turn ideas into reality with creativity that never stops surprising! ??????
??? Bliss Applications ?and?Pingo Doce?won the award for?“Melhor Projeto Digital – Retalho”?at the?Navegantes XXI Awards. Revolutionizing the shopping experience, this app goes far beyond expectations, with interactive features like Poupa Shaker and the Jogo da Glória. It turns shopping into games and offers personalized rewards to engage and retain customers. With a community of over 2 million users and 500,000 daily interactions, the app has shown remarkable growth: a 40% increase in weekly sessions and 38% more new daily accounts. This partnership is proof that? Bliss Applications creates digital products that not only make an impact but continuously evolve to deliver truly unique and memorable experiences to customers. ??
??? WYcreative brought home the Silver at the?Eficácia Awards?with the irresistible?Cornetto Brigadeiro campaign?by?Olá????This award reflects the creativity, strategy, and tireless dedication of the entire WYcreative team. ??
?? White Way ? also shone at the?20th Annual Davey Awards, winning two Gold distinctions.
???Integrated Report The Navigator Company 2023?- Gold Award
?? Integrated Report REN 2023?- Gold Award
These achievements reflect? White Way ? ?commitment to creating integrated and impactful communication solutions, raising the standard of excellence that defines? WYgroup . Congratulations to everyone! ??
?? We had the honor of participating in the 23rd?Marketeer Conference???, under the theme "Are There Elephants in the Communication Rooms?", an event that brought together industry leaders to discuss challenges and trends. Luísa Real Manso , Business Development Director at? WYcreative , was one of the speakers and shared a strategic insight on optimizing agency selection processes, advocating for greater efficiency and a focus on what truly matters: methodology, credentials ??, and relationships built on trust ??.
?? NERVO took control of MEO at the Tribeca Hall, bringing stories from Portuguese daily life to the heart of Hollywood, in the Beato Innovation District. ???From concept to execution, NERVO handled it all: creating the concept, managing logistics, developing the idea, organizing the event, casting artists, and designing the sets. SEE ALL THE DETAILS HERE!???
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Thought Leadership??
?? Benedita Santos , Neuromarketing and Strategy at WYperformance , wrote for?Meios e Publicidade?on the topic "How the Brain Responds to Brand Stimuli" and mentioned, "The human brain is constantly processing a myriad of stimuli, and brands must know how to leverage this reality. Whether through images, sounds, scents, or stories, brands create experiences that not only capture our attention but also generate emotions, influencing our decisions."
?? Filipa Montalv?o , Co-founder & Partner at White Way ? , wrote for Líder - Ideias que fazem futuro about 'Wanted: Sustainable Leader' ??. You can read the full article here ??.
?? "A brand with a strong identity doesn’t avoid controversies at all costs, but rather faces them with an authentic stance, staying true to its path. And it accepts mistakes when they occur." ?? says Jo?o Santos , COO of WYgroup , in the article he wrote for ECO magazine ??
ALSO you wouldn't like to miss this!
???? Youth Entrepreneurship Camp:?Make the Youngsters Christmas holidays truly unforgettable! ????????
For this Christmas holiday, the Lisbon Digital School offers a unique opportunity for young people aged 15 to 18: the?Youth Entrepreneurship Camp!
This one-day bootcamp, led by Hugo Sousa, Managing Partner at Innovation by Kaizen, provides the perfect environment to develop essential skills.
On?December 17, participants will:
? Learn leadership and teamwork
? Explore innovation and creativity
? Develop entrepreneurial ideas
???Details:
Date:?December 17, from 9 am to 6 pm
Location:?WYgroup – Av. Marginal, Ed. Parque Oceano, 4th floor, Santo Amaro de Oeiras, 2780-322
?????Want to learn how to harness the power of influencers and build passionate communities around your brand? ????
?? Secure your spot now and enjoy exclusive benefits! Take part in a?quiz?for a chance to win a free enrollment in the Complete Influencer Marketing Course and get an?exclusive 30% discount?on the course. For just €15, also receive your?Certificate of Participation?and gain exclusive access to the?Sneak Peek?featuring the event's top highlights! ??
And that’s all for this sixth edition of our WYlights ?? LinkedIn newsletter!
We hope you’ll join us again next month as we continue to bring the latest insights directly to you.?And please, feel free to reach out if you’d like to share any thoughts or recommendations on topics you’d like to see in our next issue!
Meanwhile, keep up to date with our news and follow us on LinkedIn | YouTube | Facebook, or through our website.
???? PS. Want to receive our news in Portuguese? Subscribe to our Portuguese WYlights ?? at our website.