Welcome again to WYlights ??

Welcome again to WYlights ?? your insider access to our home of curiosity, a community dedicated to the most complete business communication ecosystem for customer experience, marketing, and digital services in Portugal.

We are creatives, analysts, designers, engineers, developers, researchers, strategists and marketers. We will be talking about Creativity, Design, Technology, Media and Data and how to develop and grow businesses through digital.

Here, you’ll find the latest news from our ecosystem, insights, thoughtful leadership, articles and tips from WYgroup’s leading experts to spark your curiosity, an inside look at our latest projects, invitations for WYtalks and other upcoming events, and more.

All in all, we are designers of experiences.

Latest News ????

?? WYcreative celebrates the 15th anniversary of BRIEFING with a journey back to the future. In the edition that celebrates the 15th anniversary of BRIEFING , readers are invited on a journey through time ? via a QR Code ??. This code takes them to a platform where they can revisit past editions or discover an interactive cover that anticipates the future ??. Over the years, BRIEFING has followed the evolution of brands in Portugal and around the world, highlighting the key players in the industry ??.

This special edition not only honors the magazine's legacy but also promises continuity, maintaining the rigor and passion that characterize it. WYcreative ??, with its contagious creativity and innovation ??, was responsible for creating the cover, bringing a unique and inspiring vision to this celebration ?.

???? Click HERE to discover how the process unfolded! ??

??? Watch the final video HERE! ??

?? NERVO brings a new energy to EDP activations. Over the past two years, NERVO has been the agency responsible for brand activations at the marathons and races sponsored by EDP . This year, NERVO expanded into the world of surfing ??, also taking on EDP's activations at the EDP Ericeira Pro 2024 and the MEO Rip Curl Pro Portugal. All under EDP's global signature, "We Choose Earth" ??.

?? Mota-Engil has launched a new bond campaign, offering a gross fixed interest rate of 5%! The multinational invites investors to support its commitment to carbon neutrality ?? and sustainability ??. The creative concept and the multimedia advertising campaign were entrusted to White Way ? . ???? Discover more about this campaign here.

?? The new web series “Ultimates” by bp Portugal, created by WYcreative , brings together five successful personalities: the pilot Miguel Oliveira, champion in several motorcycle competitions ???, the renowned conductor Martim Sousa Tavares ??, Francisca Dias, the winning chef of the first edition of Hell’s Kitchen Portugal ???, the pilot Miguel Barbosa, eight-time National Off-Road Champion ??, and track engineer Rui Silva ??♂?. The conversation will be moderated by Rodrigo Gomes, who will try to extract all the secrets from this high-performance panel. Under the motto “A series to go further,” bp Portugal aims to highlight the benefits of its bp Ultimate fuel with ACTIVE technology. ??

?? NERVO has joined forces with MEO Empresas to create and produce one of the most relevant cybersecurity events in Portugal: the 2nd edition of Cyber Security! ??? This event gathered CISOs, CIOs, and CTOs from some of the largest companies in the country, as well as clients and partners of MEO Empresas. It featured a diverse lineup of national and international guests ?? who discussed threats and prevention strategies at O Clube – Monsanto Secret Spot. ????

?? White Way ? had the privilege of creating the visual identity for the 12th Executive Women's Leadership Conference, transforming the event into a true ode to female strength ???. White Way ? was responsible for all the elements that brought the space to life, using vibrant colors ?? that reflected the energy and diversity of the participants ??. Every detail was carefully thought out to make this experience truly unforgettable! ????

Thought Leadership??

?? Stories shape our lives and also our brands. ??? Storytelling transforms products into emotional experiences, as we see with Nike and Delta Cafés. But with the rise of Artificial Intelligence ??, a question arises: can we still touch people's hearts? Jo?o Fernandes , Copywriter at Bliss Applications , writes about this topic. You can read more here.

?? According to Jo?o Santos , COO of WYgroup , "The need for direct, absolute, and real-time data is a discussion that is long overdue in Portugal." ???? Keep reading the full article here for more insights, or check it out in ECO magazine.

?? Jo?o Silva, Creative Strategist at White Way ? , took part in the “How Didn’t I Think of That?” section of Meios & Publicidade magazine, where he revealed which campaign he wishes he had come up with and highlighted the project of his own that had the biggest impact on his professional journey. ????Explore the full article here ????

ALSO you wouldn't like to miss this!

???? Receive the exclusive ebook "Present and Future of Communication" from Bloomcast Consulting! ????

??? Explore topics such as artificial intelligence ??, sustainability ??, and data-driven metrics ??. Discover valuable insights to optimize your communication strategies and strengthen your connection with your audience through 2025. ???? Download for free here.

???? Web Summit 24 - Learning Expedition ????

Join an intensive 5-day Executive Experience in Portugal! The Lisbon Digital School offers you the opportunity to immerse yourself in innovation hubs, accelerators, and startups ??, while participating in an exclusive AI-driven innovation training program ??. You’ll also have the chance to attend the world's largest technology and innovation festival: Web Summit Lisbon 2024! ????

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And that’s all for this fifth edition of our WYlights ?? LinkedIn newsletter!

We hope you’ll join us again next month as we continue to bring the latest insights directly to you.?And please, feel free to reach out if you’d like to share any thoughts or recommendations on topics you’d like to see in our next issue!

Meanwhile, keep up to date with our news and follow us on LinkedIn | YouTube | Facebook, or through our website.

???? PS. Want to receive our news in Portuguese? Subscribe to our Portuguese WYlights ?? at our website.