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How To Prepare Your Monetization Strategy

Google has confirmed that they are shifting to an opt-in model for third-party cookies on Chrome, meaning users will soon need to actively consent to tracking. Consequently, this significant change presents a new challenge for publishers, reshaping how they gather and leverage user data for monetization. Google has shared a brief video to help publishers understand the full impact of these changes. Click the button below to watch the video.

Watch the video

Rapid Results and Sustainable Growth

Quizzlagoon, a long-time Adapex partner, sought Adapex’s expertise for their newest venture, Quizzboom. Known for delivering engaging and educational quizzes, Quizzboom has quickly become a go-to destination for fun and informative quizzes, offering everything from brain teasers to pop culture trivia. With a mission to make learning an adventure, Quizzboom aimed to elevate its monetization potential and enhance user experience.

Read how we did it

Future-Proofing the Open Web

After a full day at the?Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day for the programmatic ecosystem, reinforcing the need to support common goals and entities—like Prebid—that help drive us forward collectively. While the discussions offered varied insights, one clear theme emerged...

See what we learned