What is Accelerated Innovation?

Zeitgeist (ai) Sessions provide an accelerated innovation process to generate the most culturally impactful ideas for businesses; faster.

It’s a simple formula based on two highly relevant insights:

 1. Urgent is the new normal

Today’s pace of business and its short-term focus is dictating that brand marketers need to act faster and become more agile at launching new innovations to market.

Marketers face pressure from constantly increasing management expectations, shorter timelines, limited resources and the ongoing challenge of keeping up with the latest technology and consumer trends. Meanwhile internal approvals and agency development timelines act to slow the process down.

Therefore, the challenge we tackled in designing a new approach was to accelerate development while creating a frictionless approval process.

2. The ideas that innovate culture, come from...cultural innovators

The progressive brands in culture get this; bring cultural innovators into the process and work with them to generate more impactful ideas.

This approach works unbelievably well, so we thought, let’s hardwire it into the methodology using our network’s access to innovators.

The result is an agile and collaborative approach to ideation; delivering more authentic insights, faster development and improved conversion ratios for board level adoption.

To find out more about this approach please email me: [email protected]