Welcome to the 40th edition of The Motivity Memo!

Welcome to 2025, Motivators! I absolutely love this time of year. It’s brimming with fresh opportunities, innovation, and a sense of gratitude as we get to turn the page to a new chapter.

Last year was amazing, filled with incredible milestones and meaningful connections, and now we’re ready to embark on another exciting journey together!

With exciting updates, new features on the horizon, and even more ways to empower your work and amplify your impact, this year is full of possibilities.

Thank you for being such an integral part of our journey. Were locked and ready to make 2025 our best year yet!

Marc and the Motivity Team

Community Manager

A Year of Growth

Looking back on 2024

Last month we sent out individual organization "wrapped" emails with a massive positive response! Here is our own, Motivity 2024 Wrap-Up:

• Massive Data: In 2024 we captured over 127 million data opportunities/trials. Holy moly!
• Team Growth: We've added 13 new incredible members (4 full-time and 9 consultants), so we’re more motivated than ever to support you.
• Organization Growth: Over 195 new organizations joined the Motivity family this year, pushing us past 530 strong! This type of trust is the fuel powering our rocket ship, and we couldn’t be more grateful!?
• NPS Score: With a score of 45, your feedback says we’re crushing it. Basically, the data collector’s mic drop!

And that’s not all…in 2024 we offered...

• 15 Free CEUs: Because your professional growth is non-negotiable.
• 13 Podcasts: More hours of ABA talk than your morning coffee can handle.
• 38 Minutes of Release Notes: Updates that spanned 11 countries—proof we’ve been busy bringing the value!

Motivity Leadership Team

Intentions for 2025

If you haven't checked our socials lately, our leadership team shared their personal 2025 intentions for Motivity.

View them all below:

• Rex Jakobovits, Founder & CEO
• Catalin Bocirnea, Chief Technology Officer
• Emaley McCulloch, Chief Clinical Officer
• Brian Curley, Chief Creative Officer?
• Raul Nemes, Vice President of Product?
• Dunnie Norman, Vice President of Client Development?
• Cara Lechleiter, Director of Sales?
• Tatum Winslow, Director of Clinical Support and Integrations?
• Christy Evanko, Director of Human Resources & Operations?

Free Continuing Education,

What's happening in January?

1 Supervision CEU: Upgrading ABA Supervision: Crafting Individualized Plans for Supervisee Success with Yulema Cruz

January 16th 1:00pm ET?

Register here →

1.5 Ethics CEU: Culture, Compliance and Consent with Amoy Hugh-Pennie

January 23rd 1:00pm ET

Register here →

Motivity Writing,

Words Worthy of a Scroll

The Impact of Visuals on Staff and Parent Support

This month, Morgan van Diepen , co-founder of ABA Visualized, explores how step-by-step visuals revolutionize behavior support by improving accessibility and implementation. Learn how visuals can transform your Behavior Intervention Plans (BIPs) and enhance team collaboration.?

Read it here →

Motivator Spotlight

Chelsea Burgos, BCBA

Burgos Behavior?

In this edition of Motivator Spotlight, we’re excited to share the inspiring journey of Chelsea Silveira Burgos, MEd, BCBA , owner of Burgos Behavior, who has combined a passion for the science of behavior with a commitment to innovative and client-centered practices. From an unexpected start in ABA therapy to creating a practice that breaks away from the traditional medical model, Chelsea demonstrates the power of staying true to your values while embracing flexibility and creativity in clinical work.?

Motivator Spotlight Feature

Burgos Behavior saves time with Motivity's reporting tools! Their progress reports auto-update in real time, eliminating outdated templates and streamlining adjustments for funder changes. Efficiency made simple.

– Click to View Video

1. Can you share your journey in ABA Therapy and what inspired you to pursuit it??

I stumbled into ABA after burning out while getting my bachelor's degree in Criminal Justice. I answered a job ad about working with kids to help them learn, which ended up being an ABA company. Back then, we were called "tutors," because the RBT certification was not created yet. Over the years, I worked at a community non-profit coordinating services for individuals in the I/DD community.?

1. Can you share your journey in ABA Therapy and what inspired you to pursuit it??

I stumbled into ABA after burning out while getting my bachelor's degree in Criminal Justice. I answered a job ad about working with kids to help them learn, which ended up being an ABA company. Back then, we were called "tutors," because the RBT certification was not created yet. Over the years, I worked at a community non-profit coordinating services for individuals in the I/DD community.?

Read the entire conversation →

Motivator's Podcast

Raizy Izrailev, Gryd Consulting

In our latest podcast episode, we sat down with Raizy Izrailev from Gryd Consulting to dive into the essentials of Quality Assurance in ABA therapy. Raizy shared a bit of her background, daily challenges she finds working in QA and her journey with Gryd Consulting. Tune in now to explore how thoughtful QA can elevate your practice!

Featured Panel Webinar

Midnight Worries for ABA Leaders

In case you missed it, we've uploaded our latest panel webinar on YouTube!

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Discover how ABA business owners are overcoming challenges, finding peace of mind, and thriving with the help of Motivity.

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In this candid panel discussion, current Motivity users share their real-world experiences and actionable strategies for transforming technology into a powerful ally for their practices. Gain insights from your peers and explore new ways to streamline operations and enhance outcomes in your own practice.

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Click here to watch →

This month's

best Internet finds.

A cake design inspired by the artwork of an autistic child.

Meet The 3 Black Autistic Women Making History With Their Natural Hair Salon In ATL.?

Autism-Friendly Concert with Invoke at The Help Group.