Weirdness and the Lizard Brain.
>> 6 brilliantly simple ideas in 4 minutes and 25 seconds.
This is Rory Sutherland -?one of the cleverest people I ever spotted.
If you can't see how priceless the information contained in this video is, I can't help you.
That's just a brief extract.
He’ll make you laugh - and make you think.
One day many years ago 30 would-be employees of Ogilvy & Mather Direct filed into the conference room at our agency in Soho Square.
They were the pick of over 300 who had applied to an advertisement we ran. We were only looking for 6.
My job was to tell them a little about the agency and enthuse them with the possibilities we offered.
I have always believed that although clients may consider themselves the most important element of a business, your staff matter even more - your colleagues.
So much so that I once told a difficult client at IBM?"If I have enough of them I can always get more of you - but the reverse does not apply."
That may seem heresy to you, but it's what I believe.
So, when I made these little speeches each year I used to watch like a hawk for people I thought had talent.
One such young man, dressed rather like a 1950's squire, impressed me by asking several interesting questions.
When the managing director of the agency came up to speak after me (I was never Managing Director - too disorganised) I told him to keep an eye on the lad in the silk cravat in the second row.
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That man turned out to be Rory Sutherland.
He’s spoken twice at TED. He has a column in The Spectator.
He is extremely funny, says things other people don't and thinks things people would never think.
After I left Ogilvy & Mather he rose to the dizzy heights of Chairman something or other important.
A great evangelist for marketing that gets results without costing a fortune.
I promise you'll find him a treat.
I've never met anyone that didn't find him incredibly entertaining and perceptive.
You can get two videos of him - both full of witty wisdom?for 50% off.
You can't get them anywhere else.
You save $124.50.
And what you'll discover will be worth that 10 times over.
Don't miss out -?this offer's only available until Wednesday .
Best,
Drayton
?? Marknadsf?ringskonsult | Copywriter | ?? GRATIS Checklista f?r b?ttre marknadsf?ring. Se nedan??
2 年The link doesn't go to the sales pages. It goes to the KEAP page.