Weibo Customisation - Ashley Talks 28

In this video I’m talking about the 4 major visuals you can customise on your brand’s Weibo Page.

After registering and verifying your account you can customize your Weibo page. You can do this by choosing the background image, cover image, featured image as well as adding brand related information on your account home page.

1.Profile Picture

When uploading a profile picture or logo, you need to ensure that it complies with Weibo’s recommendations (100×100 pixels, 50×50 pixels, 30×30 pixels). The profile picture will be displayed as a circle so some additional space should be spared.

2.Cover Image

Only Weibo Members and verified Official Accounts can customize the cover image free of charge. The cover image is displayed behind the profile picture, account name, profile, follow button and message button.

On the cover image you can use colors, patterns and styles to represent the characteristics of your company. Below is the Weibo page of Coca cola as an example. Note how the colors used on their Weibo page correspond to elements on their packaging and the overall brand theme.

3.Background Image

Background images can be tiled or locked, aligned to the left, right or center over a custom background color. The posts and sidebar will scroll over the background image at a width of 920 pixels. When including additional information or text in the background margins keep it close to the center stream to account for smaller screen sizes.

4.Banners

Your official account can feature up to 6 banner images with hyperlinks, which can direct users to different Weibo articles, campaign pages, coupon redemption pages, or external webpages.

More more awesome contact, remembers to subscribe at www.ashleytalks.com and visit www.chozan.co for more about WeChat, Weibo and other China’s social media platforms.