Wei Phung on PXLSTRM: The Future of AI-Driven Video Advertising is Here
Wei Phung is a digital marketing expert with 20 years of experience across global markets, from Germany to China. He was among the first to witness the rise of commerce through video ads and experienced firsthand how TikTok and CTV have transformed marketing.
As video became a dominant marketing channel, its flaws started to become more noticeable. Wei recognized that the core of the problem lies in the disconnection between the video content and the ads in the video. Returning back to Switzerland, Wei discovered a solution, and together with Mark Forster founded a company - PXLSTRM.
PXLSTRM - the solution for AI-powered contextual targeting. It analyzes video content, including dialogues and objects, and ensures that ads reach the right audience.?
Beyond that, PXLSTRM addresses another problem that is frequently overlooked in video advertising - brand safety. PXLSTRM recognizes what ad content aligns with the right context protecting the brand reputation.
In a recent interview, while explaining the processes behind PXLSTRM, Wei Phung shared:
“Our AI analyzes videos to improve reach, targeting, and brand safety. It can, for example, identify which brands are being advertised and what products and objects appear in the video. Through the audio track, we also understand exactly what is being said. All this information is analyzed and classified by us. We are now able to understand, at the video level, what activities are taking place, what the tone is, and what the sentiment of the video is."?
PXLSTRM uses unique patented methods of AI. The results are truly incredible, delivering unmatched video advertising. Campaigns show typically +100% view-through rates, reaching 98% of topically relevant impressions, showing superior brand safety and a targeted audience, in comparison to the standard video ad services.
PXLSTRM has already served satisfied clients across multiple fields such as automotive, retail, tourism, entertainment, and many others. Case in point: PXLSTRM launched a campaign for a luxury automotive brand. Around 500,000 videos were analyzed, out of which 80% were cut out to ensure only the most relevant and brand-safe would be advertised. The result showed an impressive +70% better performance than the client’s usual video buy.
This week Wei Phung announced a limited-time offer: The first ten clients of PXLSTRM get a free video audit (worth CHF 1’900). This audit offers professional insights into video performance, strategies for optimization, and tips to boost engagement and audience reach.
About PXLSTRM
PXLSTRM is a spin-off of Adello, which uses AI to analyze video content, including dialogues and objects, ensuring ads reach the right audience. This solution significantly improves engagement and conversion rates typically +100%. Businesses investing in video ads should reach out to the PXLSTRM team to maximize ROAS while ensuring brand safety.
Contact
(+41) 76 721 08 80