WeGetPet November 2024

Walmart? steps up its pet game, BARK hits brick & mortar, and Nielsen drops all the pet data — we get the pet news you care about most!

Pet Age Releases 2024 Power 50 List of Most Influential Companies in the Pet Industry

If you’re looking for a list of pet companies that have impacted the pet care industry in a positive way, look no further than this?list?from Pet Age. From household names to rising brands and startups, the list includes some major leaders in pet. Huge shout out to our longtime brand partners at KENT Pet Group for getting the nod —?much deserved!?

BarkBox Hits Brick & Mortar

BARK, the uber popular dog brand known for its flagship subscription product BarkBox, is?heading to retail?for the first time ever. Just in time for the holidays, the brand is dropping a Rudolph the Red-Nosed Reindeer-themed BarkBox in Target stores nationwide, and online. One particular element of the campaign we dig is the philanthropic component — BARK worked with shelters and rescue groups across the country to spotlight adoptable “misfit” dogs with special circumstances in marketing materials and on social media.

BOOST ECOMMERCE SALES WITH SMS MARKETING

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Nielsen Digs Deep Into Pet Industry

Nielsen has dropped its?latest analysis of the pet industry?— The Full View of The Pet Industry: A Comprehensive Analysis of Consumer and Product Trends. The report examines key trends shaping the pet space, what’s driving growth in the pet food segment, a look at the next generation of pet parents, and much more.

A Growing Guide to Celebrity Owned Pet Brands

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Walmart Expands Pet Care Offerings

Walmart has been busy expanding its core pet care offerings – widening access to a variety of products & services pet people care about most. The?announcement from Walmart?corporate acknowledged the immense opportunity in pet, and indicated the expansion would include affordable in-person and virtual veterinary care, pet prescription delivery, grooming services, pet food and supplies, and more. Walmart has launched several new pet brands in the past year, with new offerings including Goodlands Pet Food, Zuke’s Dog treats, Rocco and Roxie, Vets Best Flea and Tick and so many more.