WeGetPet June 2024
Dirty dogs get the royal treatment, geckos and frogs are hopping, and a breakdown of who's shopping in pet stores?— we get the pet news you care about most!
The Pulse of Pet Store Revenue
Statista recently released a 2023 market segmentation report of the U.S. pet store shoppers by age group, and the results are making us feel young again. According to the?report, shoppers aged between 25 and 44 accounted for the majority of pet store revenue (37.2 %) - making them the largest target market in the U.S. Those aged between 45 and 64 made up the second largest market by a very tight margin - 37.1 %.
Geckos and Frogs Are In!?
Independent retailers are reporting a surge in small pet sales related to snakes, frogs, geckos and more! The spike in sales, according to this?post?in Pet Product News, involves new pet owners looking to create small living environments to suit their small pets - such as terrariums and other custom homes for tiny toads and the like. Retailers say the increase in sales is because customers appear to be shifting toward pets that don’t require as much space, as larger terrariums can be expensive.
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And the Winner of the 2024 Dirty Dogs Contest is...Wahl
Shout out to the team at Wahl for this out of the box campaign that gave shelter pups some much-needed makeovers to improve their chances of adoption. The company donated grooming supplies to rescues and shelters nationwide that, in turn, shared amazing Before and After grooming photos of the dogs. The results were amazing. Check out the winners?here.
It's Adopt-a-Cat Month
Our longtime friends at World's Best Cat Litter? are hosting quite the month-long campaign! ?? We're talking an entire month of great cat content, FREE downloadable coloring pages for kids, and an adoption giveaway worth a year's supply of litter! Anyone who adopts from a?GiveLitter? shelter partner?during the month of June will be automatically entered to win a year’s worth of litter.
Does Your?Packaging Stand Out on Shelf?
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