WeGetPet February 2025

AI pets are coming, more celebs are getting into the pet game, and Life is Good at GPE?— we get the pet news you care about most!

More Celebs Getting in the Pet Game

We all know celebrities love getting in the pet game — the popularity is well documented in our?guide to celebrity owned pet brands. The recent surge of star power getting into the industry is however not taking an ownership stake. Instead, it appears more celebs are becoming advocates and ambassadors. The most recent being actor?Rob Lowe, who joined Ultimate Pet Nutrition as Chief Pet Advocate, and Ghostbusters star?Ernie Hudson, who signed as a national ambassador for Puppy Food Bank.

Life is Good at Global Pet Expo

Organizers of Global Pet Expo are bringing in some?big names?for this year’s keynote series. Bert Jacobs, chief executive optimist (CEO) and co-founder of Life is Good, and Tyler Mathisen, news anchor and vice president of events strategy for CNBC - will both be taking the stage at this year’s show — March 26-28th — in Orlando, FL.

Pet Tech CES 2025?

Check out this roundup of the best pet tech on display at CES 2025! READ MORE

Virtual Pets Coming to Google Cloud

In a major milestone for the virtual pet revolution, it appears we are one step closer to having AI pets as companions. Catizen, which bills itself as the world’s largest cat lover community,?announced?a strategic partnership with Google Cloud to develop AI virtual pets (AI Cat). The collab is meant to introduce an AI Cat to the world, which the company says will “reduce the physical, emotional, and financial costs of traditional pet ownership.”

Event Marketing for Pet Brands

See how to have a successful showing at shows like SuperZoo, Global Pet Expo, and more!

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