WeGetPet April 2024

The pet industry is booming, SuperZoo is this summer, and talk about the World’s Best cameo?— we get the pet news you care about most!

U.S. Pet Industry Reaches $147B in Sales in 2024

The American Pet Products Association (APPA) announced at Global Pet Expo that the total U.S. pet industry expenditures?reached $147 billion in 2023?and is forecasted to have solid year-over-year growth through 2030. Expenditures measured included four major categories: Pet Food & Treats ($64.4 billion); Supplies, Live Animals & OTC Medicine ($32 billion); Vet Care and Product Sales ($38.3 billion); and Other Services like boarding, grooming , insurance and more ($12.3 billion).?

The World's Best Cameo

Our friends at World’s Best Cat Litter? got quite the surprise on Saturday night. The naturally safe litter brand was?featured in a skit on Saturday Night Live!! Airing March 30, the skit featured Ramy Youssef as a team captain who gives an inspirational speech at his coach’s (Kenan Thompson) request, and things get weird when the team realizes their coach likes to use a litter box. Fast forward to the?2:45 mark?and you’ll see some purrfect product placement. Talk about every brand’s dream.

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Mark Your Calendars for SuperZoo 2024

If you haven’t already, registration is open for SuperZoo 2024 - North America’s Largest Pet Retail Event. The Aug. 14-16 trade show takes place in Las Vegas, and features industry leaders, up and coming brands, and some of the freshest pet retail in the industry. Check it out?here.

An April Fools Success Story

Not every brand is made for April Fool’s Day. Our buddies at Blue-9 Pet Products were in fact built for it. Check out this really fun social media post we helped create.

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