Weeva Welcomed at #PURE2022
And we’re off. Weeva’s journey has begun — and what a ride it is already.?
It comes as no surprise that we at?Weeva?love travel. Travel experiences broaden perspectives and open minds. We love venturing near or far and experiencing new tastes, smells and sights, and meeting new people. Travel is a fun escape from work and the every day, and as we have been reminded, it can bring life-changing experiences. It gets a bad rap, due to aviation emissions, but it is an important vehicle for wealth redistribution. Especially as a conduit from those who have money to those who don’t, for funding biodiversity and cultural conservation, and for providing prospects and opportunities for communities that otherwise have none. That’s powerful.?
Weeva hit the road for the first time in September. Co-founding Weevas Julie Cheetham and Lindsey Walter joined Weeva Ambassadors Melony van der Merwe and Juliet Kinsman at?PURE?Life Experiences — a unique, passion-stoking experiential trade show in Marrakech. The world’s leading travel designers, hoteliers, tour operators and business owners came together as a community, and magic happened. As we were reminded, travel is a force for good, and it can truly #ChangeWorlds if we take sustainability seriously.??
As Juliet Kinsman said perfectly in the opening rallying-cry keynote:
“As we know, sustainability — to sustain — is not good enough — how are you actively restoring, regenerating, being nature positive, encouraging social justice, influencing systemic change? Because we need to do things differently.”
Juliet Kinsman, Sustainability Editor, PURE Life Experiences, Marrakech
Weeva was there to listen, learn and join important conversations. Julie Cheetham provided valuable insights in the ‘Finding Your Place in The Sustainability Impact Chain’ panel discussion, showcasing solutions needed to change the travel industry. Julie also articulated the need for tangible action and data-driven insights for businesses to make operations more sustainable through measuring their impact — the support Weeva has been designed to provide:
“Our vision is to help every business measure and understand its impacts, amplify the good, mitigate and eliminate the bad, and ultimately have a net positive impact on people and the planet.”
Julie Cheetham, Founding Weeva, PURE Life Experiences, Marrakech
Julie’s co-panellists agreed that hospitality, tour operators, the media, and consumers all have a role to play in improving the sustainability of travel. It is incumbent on the whole value chain to empower our industry to be regenerative and impactful.
If these times have taught us anything as an industry, the world can change overnight, and we are stronger when we work together and operate in harmony as humans and with nature.??
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Weeva recognises this passionately, and we want to build a community to meet every new challenge together. We are working hard to give the tourism community all the information and tools it desperately craves and needs to action better choices and develop resilience in this industry which employs 1 in 10 people globally, for the benefit of all. That’s why this accessible platform has been designed by sustainable tourism experts from the ground up.
We are mindful that embracing sustainability can be intimidating. Our conversations at PURE reinforced that not everyone feels ready to embark on a ‘sustainability journey’. Many are overwhelmed and unsure of where to start. Running a balanced, responsible business doesn’t follow a bump-free road, but Weeva ensures it’s easier to navigate. Our mission is to break down barriers of entry to better practices in the travel sector, and we are there by your side each and every step of the way.?
“Progress, not perfection, is what we need” – as Julie put it.
Minds were fizzing by day four – so many ideas, discussions and revelations, and our hearts and heads were full in the knowledge that this industry can make the world a better place.?
The PURE Pledge Wall, supported by Weeva, spilt over with powerful pledges and commitments from travellers, hoteliers, and business owners committing to meaningful – and attainable – goals, from optimising waste management to driving positive impact on local communities and improving supply chains. And Weeva is here to help convert those intentions into action.
The PURE pledge wall: Weeva helps you turn your pledge into progress.
A final reflection for you: when we travel, we often do so to broaden our horizons, learn something new, and enrich our worldviews. That’s what a sustainability journey is, too – putting one foot in front of the other, step by step, rising to a new challenge that will broaden our perspectives, just like any other adventure. So why not just start, and enable travel to enrich the planet and all its eight billion people?
Join us?www.weeva.earth/our-story