This Week@Work: Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge.

This Week@Work: Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge.

If you’re struggling to reach your customers, to tell them about your product or service, you’re probably focussing on the wrong issue.

First, you need to understand precisely what problem you solve… for who… and how you do that, consistently… which will enable you to figure out how best to reach them so that your message lands.

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