This Week's Women's Sports Recap
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Gold medal marketing: Winning strategies from the Olympics and Paralympics.
Join us for a behind-the-scenes look at the most impactful marketing campaigns from Paris. We'll hear from the experts and athletes who made it happen. You'll learn how to identify the right opportunities, build authentic partnerships, and create campaigns that resonate with fans and drive real business results. Whether you're a brand marketer, sponsorship professional, or just looking for inspiration, this webinar will give you the tools to take your marketing to the next level.
Horizon Group shares findings on how Gen Z engages with sports.
Horizon Media’s Why Group surveyed 1.1K U.S. adults (including 254 Gen Zers) about their perspectives and behaviors. It then identified themes around the sport-curious trend, like engaging with sports through cultural moments on social media, utilizing streaming services for live sports, and engaging in sports betting. Let’s dive into the numbers.
?? Eighty-six percent of Gen Zers interact with sports-related content on social, and 49% have discovered a new sport that way.
?? Among Gen Z and Millennials, 40% find women's sports more exciting to watch than men's, compared to about 25% of Gen X and Baby Boomers.
?? Six in 10 Zoomers are very interested in content creators on Twitch or YouTube chatting about sports on live streams, and 70% discovered or deepened an interest in sports through fan communities on social.
?? Fifty-seven percent of Gen Zers say they are more interested in the cultural moments of sports events than who actually wins or loses. Here for the plot.
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PWHL unveils new team names, logos in rebranding after inaugural season.
It was a busy first year for the PWHL, which launched last summer and began play in January. PWHL Minnesota — now known as the Minnesota Frost — won the inaugural Walter Cup in May, defeating Boston to take the historic victory.
As a result of the fast turnaround, the PWHL opted for basic branding, which received a lukewarm reception from fans despite assurances that it was temporary. All six teams retained their primary colors from the inaugural season with the new branding, while also adding new secondary colors.
There was also backlash after a series of name trademarks filed by the PWHL with the U.S. Trade and Patent Office were leaked last fall. None of those names — which included clunky possibilities like the Toronto Torch, the Ottawa Alert and the Boston Wicked — were selected for the new branding.
How fast can Aryna Sabalenka hit? 2024 US Open women's champion surpassed men's finalists in forehand speed.
Aryna Sabalenka's journey to a US Open title didn't spring from eye-catching mobility, nor delicate ground strikes. No, Sabalenka's game revolved around her power. And it was that match-tilting force that carried her past American Jessica Pegula and to her third Grand Slam.
Sabalenka is not merely one of the hardest-hitting women in the WTA circuit. She's one of the hardest-hitting players in all of tennis, regardless of gender. She reaffirmed that status throughout her time in and around Arthur Ashe Stadium, firing off countless scorching attempts to leave her opposition reeling. In the process, she made tournament history, not only hoisting the famous US Open trophy, but also outshining all other competitors in various shot speed-related metrics.
From scrum to sway: US Rugby Star Ilona Maher to compete on TV hit Dancing with the Stars.
The US Olympic team's 28-year-old rugby sevens player, Ilona Maher, is set to appear on Dancing With the Stars. This marks another significant publicity milestone for Maher.
Actors Tori Spelling and Eric Roberts, former NFL star Danny Amendola, ex-NBA player Dwight Howard, and Olympic medalist gymnast Stephen Nedoroscik will compete against Maher.
Commenting on her new challenge, she said, “A lot of rugby is just going full force and throwing your body at your opponent,” stating, “So we’ll see how I can move my body here.”