This week’s top stories: X is moving to Texas, Instagram adds new audio capabilities and TikTok and Eventbrite collaborate on event tools for creators
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Welcome to the Battenhall Weekly, Edition #24
Elon Musk revealed on Tuesday that X, along with SpaceX, will be moving both their headquarters to Texas in response to California Governor Gavin Newsom signing a new law that prevents schools from requiring schools to notify parents on their preferred pronouns. After years of Musk vocalizing his disagreements with CA policies, he revealed the law’s signing was his “final straw” for making the move.
Creators in Instagram can now use up to 20 tracks for a single Reel, adding yet another creative feature to compete with TikTok. Creators can click the “add to mix” option in the Reel editor feature and then edit the length and placement of the audio track. The edited track will also be attributed to the creator, allowing fans to use it as well.
Youtube continues to drive engagement for Shorts with new features, including ‘auto layout’ capabilities to simplify converting long videos to the Shorts format, text-to-speech auto narration, and auto-generated captions with customizable features. These new features could help continue to drive creators to post on the app, with shorts now boasting an average of 70 billion daily views.
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TikTok has formed a strategic partnership with the global events marketplace company, Eventbrite. The companies have joined forces to collaborate on a new feature that allows creators to promote and sell tickets to events directly within the TikTok app. Leaders from both companies believe the feature will be particularly useful for independent creators aiming to grow their presence and connect communities offline.
LinkedIn is on track to launch it’s new AI-supported advertising tool, which the company claims could cut campaign creation times to as little as five minutes. Reports also share the tool could lower spending to 52% of the costs of classic campaigns, and increase creation efficiency by 15%.
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