?? This week's top social news updates (21.02.25)

?? Creative updates from Google Ads

Google has highlighted new creative updates for advertisers aimed at enhancing lifestyle content. Key features include improved tools for generating engaging visuals and copy, enabling brands to create more personalised and appealing ads.

The updates emphasise the importance of storytelling and user-generated content to connect with audiences in relatable contexts, driving engagement and conversions.

?? Get the full scoop: https://tinyurl.com/2cc8dm6z

?Facebook Live videos mass deletion

Meta has announced it will begin to delete Facebook Live videos soon, giving users 90 days to download their library. The new policy means Facebook Live videos will only be stored for 30 days before being removed. Facebook said, "most live video views occur within the first few weeks of broadcasting,” so clearing out the videos will cut down on server and storage costs for the tech giant.

?? Read the announcement post: https://tinyurl.com/2a3mv582 (opens in Facebook)

?? Instagram unveils exciting DM updates

Instagram has announced a new update to its Direct Messaging (DM) feature, designed to improve communication. Key updates include streamlined messaging, the ability to create group chats more efficiently, and new features for better organisation of messages.

Additionally, Instagram is introducing improved tools for managing conversations, ensuring a more efficient and user-friendly experience.

?? Read more: https://tinyurl.com/s8unb35z

???TikTok in the US – latest

TikTok is now available again for download in the U.S. after interested parties received assurances that tech companies would not face penalties for providing access to the app. This decision follows ongoing debates about the app's future in the country amid concerns

regarding data privacy and national security. The reinstatement allows users to download TikTok from both the Google Play and Apple App Stores without restrictions.

?? Full update here: https://tinyurl.com/4e9s2yt5

?? New features for Bluesky users

Bluesky has introduced new features to improve user interaction and profile accessibility. Users can now control who can reply to their posts, allowing for more tailored conversations.

A new profile search feature has been introduced, allowing users to more easily find and connect with others on the platform. These updates should enhance user engagement and provide a more personalised experience.

?? Learn more: https://tinyurl.com/2xr3teav (opens in Bluesky)

?? Instagram tests comment downvote feature

Instagram is testing a new feature that allows users to downvote comments on posts. The aim is to improve comment quality by giving users a way to express disapproval of certain remarks. The downvoting feature is currently in the testing phase and reflects Instagram's ongoing efforts to enhance user experience and encourage more positive interactions within the platform.

??Get the low-down from Insta’s CEO: https://tinyurl.com/4zu6a8v8 (opens in Threads app)