?? This week's top social news updates (17.01.25)
Instagram's vision for 2025
Recently, Instagram chief Adam Mosseri outlined the platform's key priorities for 2025, emphasising a focus on creativity and connection. He indicated that users can expect an increase in political content, reflecting Meta's broader strategy, despite a significant portion of Instagram's feed now consisting of AI-recommended Reels.
Mosseri highlighted that messaging has become the primary means of sharing on Instagram, leading to a shift in metrics—total shares will be a more relevant indicator of content spread than traditional likes and follows. To enhance user engagement, Instagram will introduce features similar to "Notes" to facilitate private sharing and interactions.
On the creativity front, Mosseri aims to enhance Instagram's creative tools by leveraging AI, making it easier for creators to produce original content. He noted a commitment to support smaller creators by adjusting the algorithm to highlight their work over aggregator profiles.
Snapchat targets US TikTok users
Snapchat is launching a new campaign aimed at attracting TikTok users in the U.S. by promoting its unique features and offering incentives for creators. The campaign highlights Snapchat's focus on originality and personal connection, showcasing its tools for creativity and community engagement. By promoting its distinct user experience and the benefits of sharing content on its platform, Snapchat hopes to differentiate itself from TikTok and entice users to make the switch.
TikTok in the US - latest
The future of a potential TikTok ban in the U.S. has again become uncertain following recent comments from President Biden, who suggested that former President Trump might play a role in the app's continued operation.
The outgoing President's remarks hint at the possibility that a resolution could be reached that allows TikTok to operate under certain conditions, perhaps involving changes in its ownership structure or heightened security measures to protect user data. The suggestion of Trump’s involvement adds a layer of complexity to the situation, as it could imply a reconsideration of previous hardline stances against the app.
The uncertainty surrounding the shutdown reflects how the U.S. government will balance national security interests with the realities of digital commerce and social media engagement. As both sides navigate the political landscape, TikTok users and creators are left in limbo, awaiting clarity on the app's future in the U.S. market. Watch this space!*
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What's new on WhatsApp?
WhatsApp has introduced new updates aimed at enhancing user engagement in private chats, reflecting the growing importance of messaging as a primary means of connection. The updates include more creative options for video calls, with users now able to choose from extra backgrounds, filters, and effects for their photos and videos. Additionally, users can easily create personalised stickers from selfies and share sticker packs directly within chats. A simplified interface for reacting to messages has also been implemented, allowing for quicker reactions. These updates, though minor, are significant in expanding WhatsApp's functionality and appeal, especially as messaging continues to rise in prominence among users.
LinkedIn's key strategy recommendations for 2025
A recent article from LinkedIn has outlined the importance of adapting to the evolving marketing landscape with key recommendations, including leveraging video content through LinkedIn’s Connected TV ads and new initiatives like The Wire Program. It highlights the significance of live events, both in-person and virtual, for driving engagement. Additionally, embracing AI tools like LinkedIn's Accelerate Campaigns can boost marketing efforts. For a detailed look at these strategies and more insights, check out the original article, linked below.
Have a great week ahead and we'll see you next Friday!