?? This Week's Top Social Media News (31.01.25)

LinkedIn reports record engagement

LinkedIn recently reported record engagement levels, highlighting a significant increase in user activity and content interaction on the platform. The growth has been attributed to enhanced features and tools that promote networking and collaboration and a rise in remote work trends. The company said it will continue supporting engagement through new updates and initiatives focused on user experience - we'll cheers to that! ??

?? Read the report: https://tinyurl.com/LinkedIn-eng-increase

Instagram shares insights into Stories ranking

Instagram chief Adam Mosseri has outlined key ranking factors for Instagram Stories, highlighting the importance of recency and relevancy. In a nutshell, Mosseri reinforced that Stories was developed to connect people with their real-life friends, suggesting that creators should focus on authenticity and community building to increase reach when using this post type.

?? Watch Adam's Reel: https://tinyurl.com/Insta-Stories-Ranking

Threads analytics is (finally) here

Threads has launched post analytics in its mobile app, allowing users to track post performance, follower growth, and interaction rates. With options to filter by date and sort posts, the update encourages creators to focus on views over follower counts, aiding audience growth despite algorithm-driven content.

Threads recently hit 320 million monthly users, so if you'd like to get our take on what it could do for your business, drop us a line ??

?? Threads new analytics update: https://tinyurl.com/Threads-analytics-25

Is gamification the future of marketing?

We’d say… yes! As marcomm tech progresses, it is becoming easier and more cost-effective to gamify elements of your marketing strategy. Even at its current level, it is a powerful tactic that has been proven to increase brand awareness, conversion rates, and loyalty. Take a look at the AR beer mat we created for Birmingham Design Festival and learn how gamification can boost online engagement, build brand awareness, and increase conversions.

?? Level up your marketing: https://tinyurl.com/MarTech-2025

And finally...

Social Media Today has published a handy infographic showing the new dimensions for carousel posts, Stories and Reels. Link to the full post underneath - have a great weekend!

?? Original story with this infographic: https://tinyurl.com/New-Insta-Grid-Sizing