This Week's Top Picks: Insights from Zee Business' Anil Singhvi, Innovations from MTV, Bisleri’s Tushar Malhotra, and More!
MEDIACAST VODCAST AND PODCAST | Anil Singhvi, Managing Editor of Zee Business, on the channel’s mission for India, and plans for the Union Budget
Link to the article: https://mediabrief.com/anil-singhvi-zee-business-mediacast-pavan-r-chawla/
Zee Business' 'Majboor ya Mazboot' Union Budget 2024 Special: In-Depth Analysis on July 23, 7 AM Onwards
ZEE Business will air "Union Budget 2024 - Majboor ya Mazboot" on July 23, 2024, at 7 AM, featuring Anil Singhvi's analysis. The show will cover Finance Minister Nirmala Sitharaman 's budget presentation, exploring whether it establishes a strong foundation or faces constraints, with insights from experts.
T20 Cricket World Cup boosts brand perception for Eurogrip Tyres, Parle Products, and Probusinsurance
At the T20 Cricket World Cup, brands like Eurogrip Tyres , Parle Products Pvt. Ltd , and Probus Insurance Broker Private Limited insurance saw boosted brand perception and engagement. Madhavan Parthasarathy (Eurogrip) noted high visibility, Mayank Pravinchandra Shah (Parle) discussed increased viewership, and RAKESH GOYAL (Probus) highlighted enhanced brand sentiment.
Campaigns We Like | The week’s standout campaigns by MTV, JSW, Caratlane, Duroflex
As the festive season approaches, brands in India are stepping up their creativity with impactful campaigns. Duroflex underscores the importance of sleep in athletic performance through its collaboration with the Inspire Institute of Sport, featuring promising Olympians. Ferns N petals celebrates Rakhi by emphasizing the deep bond between siblings. MTV empowers the LGBTQIA+ community with a thought-provoking film that reverses societal roles to foster empathy. JSW Sports Pvt Ltd Inspire captures the resilience of athletes with its emotional #RuknaNahiHai campaign, highlighting their relentless pursuit despite public scrutiny. 利洁时 's Robin reintroduces its fabric whitener with a campaign focused on keeping white clothes pristine. CaratLane - A Tanishq Partnership celebrates women’s victories, big and small, with its inspiring #WearYourWins campaign and a new collection designed to honor their journey.
Sridhar Balakrishnan Ullas Vijay Pawan Gadia Avi Kumar Anshul Ailawadi Parth Jindal Divyanshu Singh Saurabh Jain Saranya Mukherjee Avnish Anand Jennifer Pandya
Bisleri's Journey: Tushar Malhotra on Adapting to Trends, IPL Ties, and Engaging Younger Audiences
Tushar Malhotra of Bisleri International Pvt Ltd discusses the brand's evolution, from its iconic green bottle to adapting to Gen Z's lifestyle. Bisleri leverages sports partnerships, CGI campaigns, and movie tie-ins to stay relevant. Focused on hydration and sustainability, the brand engages youth through digital marketing and eco-friendly initiatives.
Nikhil Dey on World PR Day: Exploring Post-Purchase PR Opportunities for Enhanced Impact
On World PR Day, Nikhil Dey of Adfactors PR highlights the untapped potential of post-purchase PR. He argues that while PR focuses on attracting new customers, it often neglects the crucial post-purchase phase. Dey calls for a shift to enhance post-purchase engagement, emphasizing empathy and authenticity to improve overall reputation.
Publicis Groupe Reports 5.4% Organic Growth in H1 2024; Confidently Maintains 5-6% Full-Year Revenue Forecast
Publicis Groupe 's H1 2024 results show a 5.4% organic revenue growth, surpassing expectations with Q2 growth at 5.6%. The company reports a record operating margin of 17.3% and raises its full-year growth forecast to 5-6%. CEO Arthur Sadoun highlights strong performance across regions and confidence in continued outperformance.
Budget 2024: Sector Demands for Increased R&D, Infrastructure, and Skills Development Investments
Ahead of the Union Budget 2024, business leaders from various sectors share their expectations. Emphasis is placed on digital support for MSMEs, infrastructure boosts, increased R&D funding, regulatory support, and tax reforms to foster growth, innovation, and global competitiveness across industries.
领英推荐
Anuraag Gambhir Arun Shukla Rahul Garg Abhinav Jain Harshit Jain Amit Khatri Anand Nichani Manoj Nair Dr. Sudhir Mehta Prateek Maheshwari Pankaj K Arora Devndra Chawla Karan Singh Shailesh Dhuri Raju Kapoor Grégory Goba Blé, EMBA Ranjita Raman Ravi Kunwar Mayank Pravinchandra Shah Sulajja Firodia Motwani Sunil Agarwal Indraneel Gupta Amit Jain Anuj Munot Hemanshu Jain Anish Bafna Anunaya Chaubey Aji Nair
Budget 2024: Marketing and M&E Industry Anticipates Growth Through Tax Reforms, Digital Infrastructure
Ahead of the Union Budget 2024, leaders in the Marketing and M&E industry anticipate measures to foster growth through tax incentives, digital infrastructure, and support for MSMEs. They seek enhanced digital integration, R&D funding, and policies to boost local content creation and global competitiveness.
Ashit Kukian Hiren Gada Russhabh R Thakkar Ambika Sharma Vaibhav Gupta Prady Kumaar Mautik Tolia Yasin Hamidani
Budget 2024: Esports and Gaming Industry Seeks Investment, Recognition, and Infrastructure Boost
Ahead of Budget 2024, leaders in esports and gaming hope for increased investment in esports, support for game development, and infrastructure boosts. They seek tax incentives, domestic manufacturing encouragement, and enhanced digital infrastructure to position India as a global gaming hub and drive sector growth.
Palak Tiwari Teams Up with Drools to Champion Nutritious Pet Food for Gen Z
Palak Tiwari has partnered with Drools to promote nutritious pet food, targeting Gen Z pet owners. Her passion for animal welfare aligns with Drools' mission. The collaboration, revealed through a social media video, aims to raise awareness about the importance of pet nutrition and connect with younger audiences.
NDTV's 'Samarth by Hyundai' Donates 29 Wheelchairs and 2 Buggies to Four Major Airports
NDTV 's 'Samarth by Hyundai' has donated 29 wheelchairs and 2 buggies to Mumbai, Ahmedabad, Lucknow, and Guwahati airports. This initiative aims to enhance accessibility and inclusivity for travelers with disabilities. It reflects a commitment to improving public spaces and advocating for a more inclusive society.
HSBC Mutual Fund Launches ‘Apne #SIPKoDoPromotion’ to Boost SIP Top-Up for Wealth Creation
HSBC Mutual Fund ’s ‘Apne #SIPKoDoPromotion’ campaign highlights SIP Top-ups through three 30-second films. It aims to educate investors on enhancing their SIPs to match evolving financial goals and inflation. The campaign stresses the power of compounding and the benefits of aligning SIP contributions with current income.
ASICS Welcomes Antim Panghal to Elite Brand Athlete Team, Boosting India’s Sports Talent
ASICS has signed wrestler Antim Panghal as a new Brand Athlete, highlighting its support for Indian sports talent. Panghal, a decorated wrestler with multiple international accolades, including a Gold at the World Cadet Championships, will receive ASICS' top-tier footwear and apparel. ASICS aims to aid her preparation for the Paris 2024 Olympics.