This week’s TOP CMO Michelle Taite, CMO of Intuit Mailchimp

Insights from the world’s top CEOs and CMOs. The latest on podcasting and thought leadership. Updates on your favorite shows. Content-creating opportunities. At TOP Thought Leader, we work toward amplifying the voice of anyone with ideas powerful enough to change the game. No matter who you are or where you come from. Don’t miss out on the world-class secrets to becoming the leader the world needs. And who knows? The next issue could be all about you.?

This is Leader’s Digest by TOP Thought Leader.

Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better.

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Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“First movers win because they take that risk. And yes, a lot of things are gonna fail, but it’s in our DNA to try and fail.”

Amanda (Elam) Cole , CMO of Bloomreach

This week’s TOP CMO

Michelle Taite , CMO of Intuit Mailchimp

This week on TOP CMO, Jackson Carpenter interviews Michelle Taite on transitioning from consumer packaged goods (CPG) to technology and software:

• Customer obsession and data-driven insights.
• The learning curve in moving from physical products to software.?
• Leveraging data creatively.
• Maintaining simplicity and connection in marketing strategies.?
• The use of AI in marketing for predictive analytics and creative assets.

Michelle also discusses her experience in repositioning and relaunching QuickBooks from an accounting software to a comprehensive suite of business tools. Communicating its new identity and capabilities. Incorporating humor for differentiation. Staying data-driven and customer-backed. Fostering internal trust and demonstrating a customer-centric approach.

Don’t miss out on her story! Catch this week’s episode and our mini case study on the repositioning and relaunching of QuickBooks, out now!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to [email protected]!

Coming up soon

Here’s a short summary of what you can expect from TOP Thought Leader these upcoming weeks:

• WE ARE SAN FRANCISCO: John Dennis, chairman of the San Francisco Republican Party, on how having better bipartisan representation can help The City improve.
• UNPOLITICS: Chris Hildrey , director of Hildrey Studio of architecture, and founder of ProxyAddress, an organization that provides stable address details to people facing homelessness.
• BREAK THE INTERNET: a new installment of Viral Stories, this time featuring the rise and popularity of Markiplier, the charming YouTuber with over 35 MILLION subscribers and 21 BILLION views.

Stay tuned and keep your eyes peeled for these amazing episodes, coming to your neighborhood podcast platform soon.

In the meantime, check out our article on how “I Counted To 100,000” changed MrBeast’s life, based on last week’s episode of Break The Internet!

Our podcast recommendation of the week

Wooden Overcoats

Created by Andy Goddard and John Wakefield

Have you ever laughed at a funeral and felt completely out of place?

Well, you won’t have to worry about that here!

Wooden Overcoats is a sitcom that follows the comically strained rivalry between Rudyard Funn, the undertaker of the island’s only funeral home, and the charming newcomer, Eric Chapman, who opens a competing establishment across the street.

The show features sharp writing, vivid characters, and a wonderfully immersive soundscape. It delivers clever humor, nostalgic nods to classic British sitcoms, and a unique narrative style: everything is told by a book-writing mouse named Madeleine.

We know, we couldn’t believe it at first either.

The wit? Quick-paced. The characters? Memorable. The storytelling? Timeless yet original and refreshing. The comedy and drama? Perfectly blended.

What more could you ask for?

Lie down comfortably inside your coffin and let yourself fall into the quaint and quirky Channel Island of Piffling.

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