This Week's Sports Betting Update

This Week's Sports Betting Update

One big story

DraftKings claims NJ sports betting top spot in August

As the competition for market share supremacy in the US continues, DraftKings has become the leader in sports wagering within the New Jersey market, at least for now. Alongside partner Resorts World, DraftKings reclaimed the top spot for the first time since January 2019 with $56.9 million in revenue for the month of August.

Its main competition, Meadowlands, which had held the top spot in New Jersey for 54 consecutive months, thanks to its relationships with FanDuel, PointsBet and Superbook brought in $25.7m.

Image source: igamingbusiness.com

In total, sports betting revenue for the month of August amounted to $96m, representing a 47% increase year-on-year. Year-to-date, the annual gambling revenue in New Jersey is just shy of $3.8 billion and has seen an 11% increase compared to 2022 at this time.

Click here to read more about the current state of gambling in New Jersey.

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The sports betting landscape across the UK and Europe is continuously changing and many countries that have legal sports betting regulations in place have begun to introduce stricter rules and regulations for operators and affiliates in the past year-plus.

This webinar, presented by Spotlight Sports Group, will give you a thorough view into how actionable sports betting content on bookmaker and affiliate platforms has been proved to successfully engage with sports bettors in recent years.

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What you need to know

Commercial

  • PointsBet Canada and Spotlight Sports Group unite again to deliver ‘The Sweep 16’ bracket challenge. The challenge comes alongside PointsBet’s second annual Invitational Curling Tournament. This year, the challenge has been updated with new features, including private groups and one-click community buttons. More
  • Ladbrokes has partnered with HungryBear Gaming, adding a new slot game to its portfolio with a sports betting theme. The new game is called ‘Clash of the Day’ and players choose either a Premier League club or Ladbrokes in-house team ‘Fanzone FC’ and compete with others by accumulation points. The new product is to reach new audiences beyond the slots community. More
  • Pragmatic Play has extended its reach to the Latin American market through a content partnership with Starkbet. More than 300 of the developer’s slot titles will become available to Starkbet players. These will be included alongside an expansive offering of live casino games and virtual sports betting games. More
  • Last month saw another decline in Delaware’s iGaming spending. Marking three months of decline on the bounce, the year-on-year wagering sunk 12% to $32.4 million. The biggest hitter for Delaware’s iGaming industry was video lottery, which accounted for $23.3 million of August 2023 bets. More

Regulation

It’s been a busy month for Australia’s online and media regulator, with the Australian Communications and Media Authority (ACMA) issuing blocking orders against another five offshore gambling websites this week. Due to the platforms breaching the Interactive Gambling Act 2001, the Australian Communications and Media Authority has called to block Just Casino, Comic Play Casino, Play Fina, Betandplay, and Viperspin. The ACMA now has a haul of 835 blocked gambling and gambling affiliate sites to its name. More

Technology

OKTO has established itself as a reliable and innovative payment solution provider, particularly in the iGaming industry. One of its latest innovations to catch on is its cash-to-digital payment solution, OKTO.CASH. It’s an eVoucher payment method that allows customers to easily convert their cash into digital payments to expand the reach of any platform that accepts the transformative way to pay. More

People news

Stephen Fisk, Microgaming CEO, to focus on what made the business thrive in the first place

Following the now well-trodden path from COO to CEO in May, Stephen Fisk has outlined Microgaming’s core goal of focussing on what made it thrive in the first place.

Originally a full platform provider, before its extensive foray into slots and casino products, the core identity of Microgaming has always been to provide a full platform product, which was enforced by the sale of Quickfire last year.

Going forward, sports betting looks to play a growing role, but not in a way that will set up Microgaming as a head-to-head competitor with B2B sports giants. Fisk remarks, “we provide bespoke products and solutions to our partners” to help form true partnerships.

Click here to explore more of Fisk’s thoughts on Microgaming’s return to its roots and how it’ll size up new markets.

This week's talking point

Free-market think tank questions government’s ability to deliver ‘frictionless’ checks

Head of lifestyle economics at the think tank Institute of Economic Affairs (IEA), Christopher Snowdon, has announced that he believes frictionless checks to be “a bit of a myth” as customers won’t put up with them.

This comes following the government revealing its proposal to instate frictionless affordability checks to help gambling reform. These checks would commence background checks at moderate levels of spending before enhanced checks kick in when a customer hits a net loss of £1,000 within 24 hours or £2,000 within 90 days.

Image source: racingpost.com

Snowdon predominantly lays his criticism at the idea that these checks can be frictionless, particularly when it comes to net losses, as someone will likely need to be contacted and bank statements will need to be checked.?

Click here to read more of Snowdon’s thoughts on the government’s proposals for frictionless checks as a part of planned gambling reforms.

This week's insight

Are the UKGC and Premier League too lax when agreeing to gambling sponsorship deals?

In a deep dive into the companies behind the rise in predominantly Chinese gambling platforms that sponsor Premier League clubs, the Financial Times found itself hitting several dead ends.

One of the focal points of the investigation was 138.com, which sponsored Newcastle United and Watford FC, and the companies that owned it: Fesuge Ltd, which was owned by Xela Holdings Ltd.

It was unveiled that Asian-facing gambling entities were permitted to advertise in the UK via white label partnerships. The companies that get these white label operators are trusted by the UKGC to do their due diligence, but aren’t strictly required to do so.

When a freedom of information request was put to the UKGC to reveal the companies and owners behind TGP Holdings LTD and associated companies – a white label operator linked to Xela Holdings Ltd – it responded that releasing the information would undermine the public’s confidence in the UKGC.

Click here to watch the video from Financial Times that details its investigation.

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