This Week's Sports Betting Update
Spotlight Sports Group
Evolved from the Racing Post, we deliver distinctive sports betting experiences
Hello, we’ve taken a look at what’s new, trending and being talked about in the sports betting world this week. Grab a coffee, take five minutes and we’ll fill you in on everything you need to know.
One big story?
Spotlight Sports Group releases second annual research report into the sports betting technology ecosystem
Spotlight Sports Group has released the second iteration of its overview of the sports betting technology landscape – BetTech Ecosystem 2022. This year’s expanded version explores an additional seven new sub-segments, as well as 127 new suppliers.
Alan Davis, head of B2B marketing at Spotlight Sports Group, said there is “no lack of innovation in the industry.” Davis says the visual “gives a snapshot of the industry-leading firms heading into the new football seasons on either side of the Atlantic”.
BetTech Ecosystem 2022 also includes commentary on the sector from five industry experts – Chris Grove of Eilers and Krejcik, Josh Brown of PwC, Harry von Behr of Spotlight Sports Group, Nic Sulsky of PointsBet and Camilla Wright of RedKnot Communications.
This edition saw a 75% year-on-year rise in the number of sports betting content providers added to the visual, as well as a 56% year-on-year rise in iGaming brands featured and a 63% year-on-year rise in the number of sports betting data specialists shown on the visual.
Click here to read and download the BetTech Ecosystem 2022 report in full.
What you need to know
Commercial
Regulation
A move to legally permit online gambling in the Sunshine State of California will be put to a public ballot in November. The proposals, which are supported by many leading operators but opposed by the state’s tribes, obtained 1.1 million signatures – significantly more than the 997,000 needed to trigger a ballot. More
Technology
Sportradar has released its all-in-one sportsbook solution, Orako, aimed at delivering an omnichannel sports betting platform for new and established brands. Orako will give the option of allowing Sportradar to fully manage the site or give operators the flexibility to manage their own site – underpinned by Orako functionality. More
People news
Steve Beason returns to Scientific Games as president of digital and sports betting
Scientific Games has confirmed the return of Steve Beason, who enhances the firm’s leadership team. The industry veteran, who previously spent 11 years as Scientific Games’ enterprise chief technology officer and president of its lottery systems division, is back in another presidential capacity.
This time Beason will assume the role of president of its global sports betting and digital arm. Beason’s most recent role was as group chief technology officer for Inspired Entertainment.?
Click here to get the thoughts of Scientific Games’ CEO, Pat McHugh, on Beason’s return to oversee online lottery and sports betting markets that are an increasingly key focus.
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This week's talking point
Affordability checks debate rumbles on at Parliamentary All Party Betting and Gaming Group
A recent meeting of the Parliamentary All Party Betting and Gaming Group saw MPs urged to listen to the views of customers on the potential for new affordability checks in the UK gambling industry.
The fear within the meeting was that a solution needed to be found that doesn’t “push punters to the black market”. David Williams, director of public affairs at Rank Group, criticised the lack of focus groups with customers to find out their wants from the industry.
Williams said that Rank Group’s own customer responses were that many deeply reject the notion of intrusive affordability checks into their personal finances.
Williams said that 88% of the firm’s customer base would fall under an affordability mandate of ￡125 per month. However, less than a tenth of its customers were prepared to provide the documentary evidence needed to pass said checks.
Click here to hear from industry veteran Charles Cohen, who also believes there is a lack of trust from bettors as to how operators will handle their sensitive financial information.
This week's insight
Asia’s ‘grey’ sports betting markets walk the long road toward regulation
Asia is the next continent to experience a shift from ‘grey’ sports betting markets to regulated and licensed markets. That’s the view of Skyler Cheng, business development lead at Champion Sports Asia.
Although the primary focus in the sports betting industry appears to be North America at present, Cheng believes Asia represents a significant opportunity for operators.
Cheng says the market size estimates for the Asian sports betting market are approximately $50 billion per year by 2026.
Cheng said the issue of viable markets in Asia was “not an easy question to answer'' given the number of grey markets. However, he noted nations like the Philippines already have regulatory frameworks in place, while several others are also moving toward the legalisation and licensing of iGaming services.
Click here to learn more about which Asian countries present the greatest opportunities for iGaming operators in 2022 and beyond.
The global horseracing opportunity
Converting existing UK and Ireland racing bettors to international racing is critical for operators
Spotlight Sports Group has released a new white paper detailing the opportunity for operators in the UK and Irish markets to grow their horseracing revenue on a global scale.
The paper investigates the size of the horseracing industry, the importance of actionable betting content and the opportunity within horseracing on a day-to-day basis.?
Click here to download the free full white paper.?
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