This Week's Sports Betting Update

This Week's Sports Betting Update

Hello, we’ve taken a look at what’s new, trending and being talked about in the sports betting world this week. Grab a coffee, take five minutes and we’ll fill you in on everything you need to know.

One big story?

DAZN Bet makes soft launch in UK market ahead of rollout in Canada and Europe

Live sports streaming giant DAZN has confirmed a soft launch of its DAZN Bet sportsbook in the UK. The beta version of the DAZN Bet platform is now live for British sports bettors, underpinned by technology from partners Pragmatic Play.

DAZN Bet will be fully regulated by the UK Gambling Commission (UKGC) via a licence held by One Click Limited.

DAZN Bet’s new CEO, Mark Kemp, described the soft launch as a “learning phase” for the operator as it seeks to provide a “fantastic recreational sports betting product” aimed at customers within the DAZN “community”.

Click here to get more from Kemp on DAZN Bet’s short- and long-term goals in the sports betting marketplace.

What you need to know

Commercial

  • ?? MGM Resorts International has moved a step closer to closing the all-cash acquisition of LeoVegas. The firm has now sought all necessary regulatory and governmental approvals to conclude the purchase, worth $607 million, as it seeks to expand its iGaming presence outside of the US market. More
  • ???? Virtual sports game developer, Highlight Games, has teamed up with English Premier League champions, Manchester City, to supply digital scratch card games featuring archive footage from City games. The licensing deal gives Highlight Games access to City’s intellectual property to deliver “premium branded games”. More
  • ???? Kambi Group has announced a multi-channel sportsbook deal with Oaklawn Racing Casino Resort to serve citizens in the US state of Arkansas. Kambi will supply retail and online sportsbook solutions under the new-look brand ‘Oaklawn Sports’, subject to the state legalising online sports betting soon. More
  • ???? FanDuel has announced it is set to launch FanDuel TV and over-the-top (OTT) platform FanDuel+ in September. Together, they will become the first linear and digital networks dedicated to sports wagering content to launch in the US. More
  • ???? SuperBook Sports has teamed up with MLB franchise Baltimore Orioles to launch a new branded retail sportsbook within the team’s Oriole Park stadium. It will be SuperBook’s first step into the regulated sports betting market of Maryland, with the deal subject to regulatory approval from the Maryland Lottery & Gaming Control Commission. More

Regulation

The Massachusetts Gaming Commission (MGC) has published a notice of intent form, calling on prospective sportsbook operators in the Bay State to formalise their application for a licence by the 31st of August 2022. The MGC hopes this move will help the organisation get an accurate picture of the demand for initial licences. More

Technology

A new report from cybersecurity specialists Imperva suggests that iGaming operators are a ‘lucrative target’ for cybercriminals and fraudsters, with the global iGaming industry said to be worth £68 billion by the end of 2022. As part of its research into the rise of distributed denial of service (DDoS) attacks in the first quarter of the year, Imperva found that 40% of iGaming sites had suffered a DDoS attack of some form in the last 12 months. More

People news

Swintt announces David Mann as new CEO

iGaming software provider Swintt has confirmed the appointment of David Mann as its chief executive officer, replacing the outgoing David Flynn.

Flynn has opted to take a seat on Swintt’s board of directors while focusing on his role as CEO of Swintt’s parent company, Glitnor Group.

Mann, who has been the chief commercial officer of Swintt since December 2020, will oversee Swintt’s day-to-day operations with a clear remit to drive profitability.

Click here to get Flynn's thoughts on Mann’s appointment as his long-term replacement.

This week's talking point

Lancet publishes study intended to ‘guide future policy’ on UK gambling industry

Lancet has published a study from Delphi – sponsored by the Department for Health and Social Care (DHSC) – aimed at guiding future policy on the British gambling industry.

With some campaigners insisting the DHSC should have responsibility for UK gambling legislation instead of the Department for Digital, Culture, Media & Sport (DCMS), the DHSC published a dossier of 81 proposals and legislative reforms – many of which would all but rip up the licensed betting industry in the UK.

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Dan Waugh, partner at Regulus Partners, described this paper as reading ‘like a prohibitionist charter’.

Click here to discover many of the suggestions to reform the UK gambling industry.

This week's insight

Germany’s new sports betting market predicted to grow under Fourth Interstate Gambling Treaty

2022 will be a positive year for operators in the German sports betting industry. That’s the view of Dr Matthias Kirschenhofer, executive board member of Sport1 Medien, who believes the Fourth Interstate Gambling Treaty (GlüNeuRStv) regime will make big strides for the German market.

Re-regulation of the German sports betting industry occurred in 2021, with the new Gluecksspiel (GGL) regulatory authority commencing activities this summer.

Although Kirschenhofer acknowledged the recent butting of heads between legislators and the GGL due to licensing, taxation and marketing restrictions, he is looking forward to the “development of a new industry in Germany”.

Sport1 Medien itself is well placed to piggyback off the upward momentum in the German sports betting market. It recently secured broadcast rights to German Bundesliga and 2. Bundesliga games and has fostered a vibrant online sports community.

Click here to learn more about Sport1 Medien and why Kirschenhofer believes the media group has the ‘perfect surrounding’ for future sportsbook partners.

The BetTech Ecosystem 2022

Investigating the global landscape of sports betting and iGaming suppliers

Join senior leaders from Entain, Sportradar, Flutter and hundreds of others from across the industry in downloading Spotlight Sports Group's second edition of the BetTech Ecosystem.

The report provides key insight into the global market of suppliers for sports betting and iGaming operators, while the visual offers an overarching view of the key suppliers across the 41 segments that make up the BetTech Ecosystem.?

For 2022, the report is supported by a webinar featuring five senior industry leaders (Chris Grove - Eilers and Krejcik, Josh Brown - PwC, Harry von Behr - Spotlight Sports Group, Nic Sulsky - PointsBet and Camilla Wright - RedKnot Communications). Watch the show here .?

Click here to download the high-res BetTech visual and the full report.?

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