This Week’s Scoop: Media Insights, E-Commerce Trends, and Key Events You Can't Miss.
Arena Weekly Digest?brings you news and insights in media, e-commerce and innovation!
Let's jump right in and make the most out of this week together!
?? Calendar & Opportunities?
Here are some of the exciting upcoming events that will catch the attention of your community over the next few weeks:?
Learn how to use live chat during sports events to boost audience engagement.
?? Numbers To Watch?
* Looking to monetize over its 149 million users, Uber launched Uber Ads in 2022. After mere two years of integrating ads on its platform, the company reported an annual ad revenue of approximately U$1 billion.?
* Amongst the main ad formats are: Journey Ads (displayed during the duration of the trip); JourneyTV (displayed on tablet screens inside the vehicles); Sponsored Items (specific products that have higher visibility on Uber Eats); and Gamified Ads (that allow users to play advertisers games to unlock special deals).?
* Although grabbing an Uber has turned into quite a trivial activity, it is a massive source of first-party data, capable of gathering information such as location, history, trips and preferences. All of this data can be leveraged by advertisers to direct ultra-personalized ads that have a higher conversion rate.?
??? Tips and Tricks
According to official stats, over half of the world's population is expected to have engaged via broadcast or digital channels with the Paris 2024 Olympic Games.
Many of Arena's customers all over the world leveraged Live Blog, Live Chat and Arena Community to bring up-to-the-minute information about some of the main events.
The French website RFI captured the excitement of the Games from day one until the very last moment, covering the biggest highlights of the 2024 Olympics closing ceremony.
??? In Case You Missed?
Customer's expectations keep rising and, in an era where the customer is well informed and has thousands of options to choose from, delivering the best customer service is crucial. Learn how you can step up your game with group chat.
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