This week's must-reads: When the Cure Is Worse Than the Disease
In my work as a behavioral designer, I come across stories on the importance of using psychology to influence behavior. Here's my weekly round-up of the most important stories at the intersection of psychology, technology, and business.
When the Cure Is Worse Than the Disease
"In an effort to reduce opioid addiction, doctors are cutting back on pain medication — and sometimes leaving patients to suffer."
Analysis of Clash Royale’s stickiness using Nir Eyal’s Hook Model
Clash Royale is a game published by Supercell back then in 2016. Despite being published 2 years ago, it is still going strong.
The One Fitness App That Hooked Me For Good
After struggling to build a workout habit my entire life, this app finally got me hooked. Here's how Fitbod uses behavior design to build healthy habits.
Why we should fear technophobia
"Do you turn your phone off an hour before bed? Do you feel like you ought to? Have you heard that the blue light affects your brain in some way? Throws off your circadian rhythms? You’re not alone."
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. For more insights on changing behavior, join his free newsletter and receive a free workbook.
