This week's must-reads: The Growth Marketer's Guide to Aha! Moments

In my work as a behavioral designer, I come across stories on the importance of using psychology to influence behavior. Here's my weekly round-up of the most important stories at the intersection of psychology, technology, and business.

The Growth Marketer's Guide to Aha! Moments

Finding and improving your product's Aha! moment is no small task.

This Weird Research-Backed Goal Setting Hack Actually Works

Goal setting isn't easy. In this essay Nir explains the "burn or burn" technique that virtually guarantees you accomplish your goal.

User Habits: Why Startups Must Be Behavior Experts

User habits are the new viral. In an age of infinite distraction, startups must become experts at designing user habits rather than rely on viral growth.

The Limits of Loyalty: When Habits Change, You’re Toast

How do customer habits change? Psychology principles illustrate why Microsoft Office is losing ground to Google Docs and offers lessons for all businesses.

Are Things Getting Better or Worse?

Why assessing the state of the world is harder than it sounds.

Communication Overload: Most workers can't go 6 minutes without checking email

There’s no getting over the fact that you need to use email and instant messengers to do your job. But if we’re constantly switching our focus from a task at hand to checking email, then are these tools helping or hurting?

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. For more insights on changing behavior, join his free newsletter and receive a free workbook.