This week's must-reads - Distinction Bias: Why You Make Terrible Life Choices

This week's must-reads - Distinction Bias: Why You Make Terrible Life Choices

In my work as a behavioral designer, I come across stories on the importance of using psychology to influence behavior. Here's my weekly round-up of the most important stories at the intersection of psychology, technology, and business.

Distinction Bias: Why You Make Terrible Life Choices

Instead of optimizing for what will make us happier in the long-term, we play “spot the difference” regarding attributes that don’t matter much. 

The Case Against Google

Critics say the search giant is squelching competition before it begins. Should the government step in?

Introducing C.A.R.E. – a simple framework for user onboarding

Introducing the C.A.R.E framework for ensuring your user onboarding is successful over the long term – a strategy to help your company to create a fluid, frictionless, unified onboarding.

AI Just Learned How to Boost the Brain's Memory

If we can’t understand our own brains, maybe the machines can do it for us.

The Aggregator Paradox

Google is winning with AMP and blocking ads in Chrome: both seem bad, but aren’t they actually good for consumers? That is the paradox of aggregation.

The media exaggerates negative news. This distortion has consequences

Whether or not the world really is getting worse, the nature of news will make us think that it is

The Key To Raising A Happy Child

A new book warns parents: Stop micromanaging your kids. Think of yourself less as their boss, and more like a consultant.

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. For more insights on changing behavior, join his free newsletter and receive a free workbook.


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