This week's must-reads: Are Companies Too Obsessed With Growth? How to Measure Habits
In my work as a behavioral designer, I come across stories on the importance of using psychology to influence behavior. Here's my weekly round-up of the most important stories at the intersection of psychology, technology, and business.
Are Companies Too Obsessed With Growth? How to Measure Habits
In order to measure habits effectively, we can analyze the retention rate of users through cohort analysis. We must measure habits to maintain a user base.
The next generation of AI assistants in enterprise
Chatbots are just the first step in the journey to achieve true AI assistants and autonomous organizations.
Able, Allowed, Should; Navigating Modern Tech Ethics
A view on tech ethics from a Facebook employee.
Why Facts Don’t Change Our Minds
The inconvenient truth behind changing minds.
The Slippery Slope of Regulating Social Media
Speech on Twitter and Facebook should not be treated like a collective good that should be subject to political control.
Apple is perfecting the iPhone right when we're questioning what it's doing to us
Apple's "window" on our digital lives needs a shade.
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. For more insights on changing behavior, join his free newsletter and receive a free workbook.
