This Week’s Must-Know Tips for Growing Your Business
Hi everyone
Here’s your weekly roundup of tips and insights to help you succeed in your service business:
?? Tip of the Week: "Pass Vendor Folders to Key Prospects" Instead of relying solely on online marketing, try handing out professional vendor folders to important prospects. Here’s what to include:
This personal touch leaves a lasting impression and sets you apart from the competition.
?? High-Demand Service Alert: "Freezing Temperatures Bring High Demand" With freezing temperatures this week, HVAC isn’t the only service in demand. Frozen pipes, sprinklers, water heaters, backflow valves, and water damage repairs are all critical services customers need.
For property owners: Take preventative steps to avoid damage. For service pros: Be prepared with the tools and resources to respond quickly—and don’t let your own equipment fall victim to the cold!
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?? Featured Tool: "Leverage QR Codes for Offline Marketing" QR codes were introduced over a decade ago but only recently became a powerful tool thanks to smartphones. While they may not add much to digital campaigns, they’re perfect for converting offline marketing—like flyers or business cards—into online actions. Link your QR code to a landing page where customers can easily onboard into your sales funnel.
?? Pro Community Spotlight: "Meet Ryan Thompson – Parking Lot Safety Specialist" Ryan Thompson of Thompson Striping LLC grew his business by focusing on commercial parking lot safety. He made a name for himself by offering services to property owners and managers during after-hours and holidays. His advice? "Go the extra mile to be available when no one else is."
?? Quick Action for the Week: "Plan for 2025" Research the type of customer you truly want to work with next year. Make a list and start reaching out. Building relationships now will set the stage for success later.
?? Ready to Grow Your Business? Log in to Boots & Ladders today to update your profile, refine your services, and connect with serious buyers in need of reliable professionals.
Here’s to a productive week!
Cheers, The Boots & Ladders Team bootsandladders.com
P.S. Have a tip or success story to share? Send it our way, and you could be featured in the next newsletter!