This Week's Marketing Updates
The Concept Agency - Digital Marketing Agency
We are an independent marketing agency that offers a perfect blend of strategy + creativity tailored to fit your brand.
TL;DR
TikTok Academy Revamped
TikTok has announced an update to its TikTok Academy, adding new and refreshed courses. These updates aim to help users get a better handle on their promotional options as the holiday season approaches. You can check out the available courses and register here.?
领英推荐
Instagram Messaging Improvements
Instagram is rolling out new messaging filters for creator accounts, making it easier to sort through message requests. You can now filter messages based on the sender’s follower count, as well as prioritize DMs from verified accounts and brands. There’s also a dedicated “Story replies” folder to help you manage your messages better. Instagram is committed to improving the DM experience, so expect more enhancements in the future.
Uber Eats Launches ‘Lists’
Uber Eats is launching Lists, curated collections created by foodie influencers and users to help you discover local dining gems. This initiative aims to make it easier for you to explore new food options in your area. Unlike Expedia's Travel Shops, which offer commissions for creators, there’s currently no compensation for creating Uber Eats Lists, but it’s a fun way to share your favourite spots.
YouTube Remains Top Choice
According to Traackr’s 2025 IMPACT Report, YouTube is still the leading platform for Millennial and Gen Z consumers to engage with creator content. The report highlights YouTube's dominance in product reviews and shows that longer videos and live streams are becoming more popular among users.