This Week's Marketing Updates

TL;DR:

• Instagram AI Studio: Creators can now create AI chatbots of themselves, with early testing in the US.
• LTK DM: New feature allows creators to share shopping details from Instagram posts directly via DMs.
• TikTok Shop Deals: Major sale in July with discounts from top brands, just before Amazon Prime Day.
• Pinterest Board Sharing: Share entire Pinterest boards to Instagram and TikTok for more engagement.

Instagram AI Studio

Instagram is rolling out "AI Studio," where creators can develop AI chatbots of themselves. This feature is currently in early testing in the US. According to Mark Zuckerberg, the chatbots aim to answer followers' questions and chat in a helpful and fun way. They’re designed to handle both straightforward queries and more creative, personalized interactions.

LTK DM Launch

LTK is launching LTK DM, a new feature that allows creators to instantly share shopping details from their Instagram posts directly via DMs. By commenting “Shop” on an LTK Creator’s post, users will receive an automated direct message with links to the featured products. This streamlined process is expected to help LTK Creators earn up to 60% more.

TikTok Shop Deals For You Days

TikTok Shop is announcing "Deals For You Days" in the US, starting on July 9. This sale offers discounts on thousands of trending products from brands like L'Oréal Paris, Maybelline New York, and Our Place. Shoppers can tune into TikTok LIVEs during the sale for exclusive discounts and bundles. This event is strategically scheduled just a week before Amazon’s Prime Day.

Pinterest Board Sharing

Pinterest has introduced a new feature for sharing entire boards, making it easier to share your inspiration on platforms like Instagram and TikTok. This update, tested with influential Pinners, aims to foster genuine engagement by showcasing the creative process behind projects.

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