This Week's Marketing Updates

TL;DR:

• Instagram launches profile cards for easy sharing and brand connections.
• Universal Music Group sues Chili’s for copyright violations in social posts.
• CreatorIQ’s report reveals creator content delivers more ROI than traditional ads.
• Adam Mosseri advises using carousels with music to improve reach on Instagram.

Instagram Rolls Out Profile Cards

Instagram has released its new profile cards to all users. These cards feature a QR code for quick connections on one side and a profile overview on the other, including your bio, profile category, business links, and an optional song and background image. These cards are designed to help creators connect with brands and others in a simple, shareable way, but it remains to be seen how popular they’ll be.

Universal Music Group Sues Chili’s Over Copyright Infringement

UMG is suing Chili’s for allegedly using its copyrighted music in social media posts without proper licensing. The lawsuit claims 80 total violations (38 recording and 42 publishing), which could cost Chili’s up to $12 million in damages. An eye opening reminder to ensure your brand uses properly licensed music in all marketing content!

CreatorIQ’s Latest Report: Creator Content Outperforms Traditional Ads

According to CreatorIQ ’s latest "State of Creator Marketing" report, 98% of industry leaders believe that creator content generates higher ROI than traditional advertising. The survey of 1,137 brands, agencies, and creators reveals the growing impact of creators in marketing strategies. If you’re not leveraging creator-driven campaigns, you may be missing out.

Instagram Chief Recommends Carousels for Greater Reach

Want to increase your reach on Instagram? Instagram head Adam Mosseri says carousels are the way to go. By offering multiple frames (now up to 20), carousels provide more opportunities for engagement, which leads to greater reach. Add music to your carousels, and they could even appear in the Reels tab, giving you another shot at more views.