This Week's Marketing Updates

TL;DR:

1. Gen Z’s Search Shift: 64% of Gen Z now uses TikTok or Instagram for local search and discovery, leaving traditional search engines like Google behind.
2. Canva’s AI-Powered Marketing Webinar: Canva is launching a four-part webinar series to show how AI is transforming marketing efficiency and creativity.
3. Meta’s New Ad Control Feature: Meta now lets advertisers turn off comments on their Instagram and Facebook ads, giving brands more control over engagement.
4. Social Media on The Rise: Social media is now the most ‘compelling and trusted’ platform influencing B2B buyers.

Gen Z Consumers Prefer TikTok and Instagram for Local Search: According to the Consumer Behavior Index (CBI) report, 64% of Gen Z consumers are skipping Google and turning to TikTok or Instagram for local search and discovery. This shift highlights a new era where younger audiences gravitate towards platforms that feel more authentic and engaging.

Canva’s AI-Powered Marketing Webinar Canva is making marketing easier with a four-part webinar series that focuses on how AI is streamlining everything from growth to team efficiency. Top CMOs will walk through the ways they’re using Canva’s tools to level up their marketing strategies. The first session kicks off on next Monday at 12:00 PM.? You can register here!

Meta’s New Ad Comment Control Meta ’s latest update gives advertisers the option to turn off comments on their ads across Instagram and Facebook. It’s a smart move for brands wanting more control over their narrative and avoiding unwanted interactions that could distract from their core message.

Social Media as the Most Compelling & Trusted Format: According to a new LinkedIn B2B Institute survey, social media has become the most trusted and influential platform for B2B buyers in tech. Social videos are leading the way, and the rise of influencers has been massive, with their role in B2B marketing expanding 20-fold since 2016.