This Week's Marketing Updates

TL;DR

• NASA Calls for Influencers: NASA invited influencers to cover its upcoming Jupiter mission launch, offering media-level access.
• YouTube Cracks Down on Deepfakes: YouTube is rolling out new tools to detect and manage AI-generated content mimicking real people.
• Australia Targets Kids on Social Media: Australia’s government plans to ban kids under 16 from using social media.
• Canva's Glow Up: Canva has announced its biggest editor update in a decade is now available to all users.

NASA Calls for Influencers

NASA recently invited 50 influencers to attend the October launch of its uncrewed spacecraft to Jupiter’s moon Europa. The chosen influencers will head to Florida for the event, capturing content for their audiences. Participants will need to cover their own expenses for travel, lodging, and other costs. With registration now closed, we’re eager to see which creators made the cut!

YouTube Cracks Down on Deepfakes

To combat the growing issue of AI deepfakes, YouTube is stepping up its detection game. The platform is introducing a “synthetic-singing identification technology” to help creators and publishers detect and manage AI-generated content that mimics their voices or faces. This new tool will automatically alert creators if their identity is used without consent, helping protect their digital footprint.

Australia’s Plan to Ban Social Media for Kids

Australia's government is taking a strong stance against social media use by children, with plans to ban anyone under 16 from accessing these platforms. Prime Minister Anthony Albanese announced last Tuesday that federal legislation would be introduced this year to enforce the ban. To support this, an age verification trial is currently in progress to test various methods of compliance.

Canva's Glow Up?

Canva recently released its most significant editor update in a decade, now available to all users. Announced at their annual Canva Create event, the “glow up” includes a revamped homepage and new editing features designed to enhance the user experience. The first million users to find the secret portal on their homepage got early access, but now everyone can enjoy these new tools.