This Week's Marketing Updates

TikTok’s Return on Creative Whitepaper?

TikTok has teamed up with Ipsos to drop an insightful whitepaper called "Return on Creative." This guide dives into how brands can level up their creative game to boost ROI, especially as consumer media habits keep changing. For those keen on making their ads more impactful, this whitepaper is a must-read.?

Influencers at Cannes?

Cannes Lions is rolling out the red carpet for creators this year with Lions Creators, a new event experience just for them. Creators can snag discounted passes to the festival, reflecting the massive growth in influencer marketing, now topping $30 billion annually. According to Ryan Detert, CEO of Influential, this is a breakout moment for the industry.

Scoop of The Summer

NYC ice cream chain Van Leeuwen has teamed up with pop sensation Sabrina Carpenter to launch a new ice cream flavour, ‘Espresso.’ Inspired by her hit single, which charted on the Billboard Hot 100 for eight weeks,? this flavour is set to be a summer favorite. 50% of the profits will support the Ali Forney Center, helping LGBT youth in need. Sweet treat with a cause? Count us in!

Gymshark's Taylor Swift Tribute Collection?

Gymshark pays homage to Taylor Swift's 'Eras' tour with a new tribute collection that reimagines her iconic outfits as trendy activewear. Complete with a lookalike model, this collection merges pop culture with fitness fashion.? They've also launched a giveaway for VIP tickets to her Wembley show, with 64,000 likes on Instagram in 24 hours.?

That's it for this week... See you next week!