This Week's Marketing Updates

TL;DR:

• Meta’s New Holiday Ad Features: Meta has rolled out new tools to help drive holiday sales, including easier discount codes, updated reminder ads, and in-store shopping promotions.
• LinkedIn's 'Explore More' Feature: LinkedIn is testing a new feature that highlights related content at the end of comment sections, helping users discover more relevant creators and topics.
• Instagram's Teen Account Protections: Instagram is enhancing protections for teen users with private accounts by default, messaging controls, sleep mode, and content restrictions to provide a safer browsing experience.
• Reddit Ads Inspiration Library: Reddit introduced a new "Ads Inspiration Library" to showcase top-performing ads across different verticals, giving advertisers fresh insights and strategies.

Meta’s New Holiday Ad Features: As the holiday season approaches, Meta is rolling out a series of new ad features to help brands engage with their audiences. These updates include easier ways to apply discount codes, improved reminder ads to keep products top-of-mind, and tools to promote in-store shopping.?

LinkedIn's 'Explore More' Feature: LinkedIn has been spotted testing a new ‘Explore More’ feature, which appears after users scroll through the comments on a post. This section highlights additional related content from other creators or more content from the post creator.? This feature is part of LinkedIn’s broader efforts to surface more relevant content to users, building on its existing Suggested Posts feature. For creators, this could mean more exposure, and for users, it provides a chance to discover new voices and topics that align with their interests.

Instagram’s Teen Account Protections: Instagram is rolling out a series of updates aimed at making the platform safer for younger users. Teen Accounts will automatically default to private, with built-in protections like messaging controls and restrictions on sensitive content.? New features also include sleep mode, which disables notifications between 10 p.m. and 7 a.m., and daily time limit reminders to help teens manage their time on the app. These changes aim to offer a safer, more balanced experience for teens, with parental controls for users under 16.

Reddit’s Ads Inspiration Library:? Reddit, Inc. has launched a new "Ads Inspiration Library" aimed at helping advertisers learn what resonates with Reddit's diverse audience. This tool provides an overview of top-performing ads across various industries, offering valuable insights into creative approaches that work best on the platform.? This update is part of Reddit’s ongoing effort to leverage AI and automation in their Ads Manager, helping businesses, especially small ones, to create high-performing, community-centered ads more easily.